Crimson Cup Welcomes Moose Junction Coffee and Espresso in Helena, Montana to its Community of Independent Coffee Houses

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Moose Junction Coffee and Espresso has joined the community of independent coffee houses, cafes and bakeries supported by Crimson Cup Coffee & Tea. Located at 7534 Roughsawn Drive, Suite A-1, Helena, Montana, the coffee house held its grand opening June 7.

Moose Junction Coffee and Espresso in Helena, Montana
We support coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to choosing equipment, hiring staff and providing comprehensive training and marketing support.

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea, Roast magazine’s 2016 Macro Roaster of the Year, recently welcomed Moose Junction Coffee and Espresso to the growing community of independent coffee houses, cafés and bakeries that serve Crimson Cup beverages.

A joint venture by longtime friends Alex and Mary Lemieux and Shawn and Lisa Peterson, the store celebrated its grand opening June 7 at 7534 Roughsawn Drive, Suite A-1, Helena, Montana.

“It’s our pleasure to welcome Alex, Mary, Shawn, Lisa and their families to the Crimson Cup family,” said Founder and President Greg Ubert. “Training entrepreneurs like them to open independent coffee houses has driven our success as a coffee roaster and coffee franchise alternative over the past 25 years.”

The Lemieux and Peterson families have known one another since their eldest daughters rode the bus together in kindergarten. For nearly 18 years, both families have lived in Helena’s North Valley area, about a 20-minute drive from the city’s coffee houses and pizza kitchens.

Seeing a need for more convenient local access to coffee and pizza, the families began sketching out a business plan to provide both. They turned to Crimson Cup and its 7 Steps to Success coffee franchise alternative program to learn how to open a coffee shop. Based on Ubert’s book Seven Steps to Success in the Specialty Coffee Industry, the program provides everything new business owners need to open and operate a successful coffee house.

“As a coffee roaster and coffee franchise alternative, Crimson Cup believes our success is based in our customers’ success,” Ubert said. “We support coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to choosing equipment, hiring staff and providing comprehensive training and marketing support.”

After completing their 7-Steps training, the families opened Moose Junction in April. The coffee house is staffed by the four owners and their daughters Miranda, Tasha, and Laura. A fourth daughter, Ketcha, helps out during summer college breaks.

Over the 13 hours of the June 7 grand opening celebration, Moose Junction baristas served a whopping 1,290 drinks. “Moose gals” dressed in moose costumes helped attracted crowds of 30 to 40 customers at a time, and members of the Helena Area Chamber of Commerce stopped by for a ribbon-cutting ceremony.

Moose Junction serves a full menu hot and cold espresso, cappuccino, latte and mocha drinks, drip coffee, smoothies, and hot and iced teas. A drive-thru window caters to coffee-lovers on the go. The owners have decided to delay the opening of the pizza kitchen until later in the summer to focus on developing a coffee customer base and perfecting the art of crafting espresso-based beverages.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit http://www.crimsoncup.com

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Cheryl Claypoole
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Moose Junction Coffee and Espresso in Helena, Montana