Live Webinar with Allego and Guest Mary Shea of Independent Research Firm: Up Your Sales Game to Win with the Modern B2B Buyer

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Learn how mobile video transforms sales training

CLICK TO TWEET: Join our webinar 6/23 w/ @markmagnacca & guest @Sheaforr, Up Your Sales Game to Win w/ the Modern B2B Buyer

Date: Thursday, June 23, 2016
Time: 1:00 pm ET / 10:00 am PT
Title: Up Your Sales Game to Win with the Modern
Speakers: Mary Shea, Principal Analyst, Forrester Research Mark Magnacca, President & Co-Founder, Allego
Register: Click here to save your seat.

CLICK TO TWEET: Join our webinar 6/23 w/ @markmagnacca & guest @Sheaforr, Up Your Sales Game to Win w/ the Modern B2B Buyer

Within the next four years, Forrester expects the US B2B sales force to decrease by one million. By 2020, Consultants will be highly coveted while Order Takers and Explainers, either replaced or amplified with technology, will still make up 62% of the sales force.*

As buyers have more choice around how, when and where they engage, pressure mounts on sellers to deliver high-value interactions at every intersection. Savvy go-to-market leaders understand a status-quo approach to sales force training and culture-building activities will not garner results and are enabling and up-skilling each selling archetype with more innovative methods.

Join this live webinar to learn:

  • How to leverage new sales productivity tools to enable high-quality interactions between B2B sellers and buyers
  • How to empower sales reps to be Consultants and Navigators with modern mobile sales training techniques and tools, like Allego’s mobile video sales learning platform
  • The importance of providing sales reps the most relevant content, insights and best practices in a timely, “just-in-time” (JIT) learning manner

Save your seat today.

About the Speakers
Mary Shea
Principal Analyst, Forrester Research
Mary Shea is a principal analyst serving B2B Marketing Professionals. In this role, she writes about and advises clients on sales enablement strategies, execution, and technologies and how to address change in the age of the customer. Mary’s research specifically looks at the evolving buyer and seller journeys; how marketing organizations can prioritize and maximize their sales enablement investments; how to arm client-facing personnel with content, tools, and systems to have more impactful conversations in the marketplace; and how new constructs, designed to increase collaboration and alignment across marketing and sales organizations, can be leveraged to maximize revenue.

Mark Magnacca
President & Co-Founder, Allego
Mark has spent the last 15 years helping sales leaders shorten the sales cycle and distribute their best ideas faster. He has also been instrumental in coaching and leading sales teams to deliver a consistent message in the marketplace by integrating iPad technology into their sales processes. He has worked as a presentation coach with a wide range of financial service companies by delivering innovative practice development and business-building strategies.

Prior to co-founding Allego, Mark founded Insight Development Group, Inc., a leading sales and presentation training firm specializing in the financial services industry. As a former financial advisor, Mark brings a unique perspective to the world of consultative selling.

Allego, just-in-time learning, State of Sales Training, sales enablement, sales training, sales technology, mobile, collaboration, video learning, content curation, learning management system, LMS, content management system, CMS, customer relationship management, CRM

About Allego
Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing. With Allego’s mobile-first platform, organizations can create and curate the best content from the field and corporate office to better train and collaborate with distributed sales teams, without the time and expense typically associated with in-field coaching or on-site training. Users can easily access relevant, quality content, anytime, anywhere, allowing them to capture their best ideas, master their pitch and accelerate their performance. Over 15,000 global users across a range of industries have adopted Allego to improve sales success. Explore further at

Media Contacts
Allison Rynak
+1 781-400-2035 x22

Andy Meltzer
Matter Communications
+1 978-518-4516

*Source: “Tune Your Sales Force to Enable Perfect Pitch,” Forrester Research, Inc., May 2016.

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