By taking StaMedia’s patented ad layer coupled with power of Meteora’s app based programmatic media buying platform, we have birthed a digital offering unlike anything else in the marketplace.
(PRWEB) August 01, 2016
Dallas based StaMedia Group has successfully completed an acquisition of Meteora Media (also Dallas based) to expand upon StaMedia's existing suite of easy to manage digital advertising products, including their patented ad creative based customer engagement and prospecting technology.
The acquisition gives StaMedia Group an internal offering of mobile and desktop targeting ad technology which is the backbone of the Meteora advertising app suite, including Meteora's location based Proximity Targeting, search based ad retargeting, behavioral targeting and customer data acquisition technologies.
By doing so, StaMedia has cornered the market on interactive and mobile first ad platforms, bringing a unified programmatic offering to market.
“By taking StaMedia’s patented ad layer coupled with power of Meteora’s app based programmatic media buying platform, we have birthed a digital offering unlike anything else in the marketplace. We are excited to have both companies under one roof and look to the future with nothing but optimism!” added Shawn Sandifer, Co-Founder/President of StaMedia Group.
StaMedia will immediately begin integrating Meteora's Proximity Targeting technology into its applications to offer customers the ability for competitive targeting (based on location), location targeting and event targeting.
Before the acquisition, Meteora's flagship ad technology has been its Meteora Proximity Targeting offering which serves customers ads with offers and discounts based on where they are physically standing, bypassing the need for physical ad beacons. Meteora customers include McDonalds, Ford, Costco and other national brands.
"The AdTech marketplace has continued to fragment itself apart for some time now” says Nicholas Waken-Paschal, Founder of Meteora, “My goal with Meteora was to create one central demand side framework filled with free to use technologies that ordinarily require suffocating minimum fees and multiple partnerships to leverage. Proximity targeting is just 1 of 30+ apps we've been able to create in house and offer to our clients who want extreme power at no additional cost to their ad buys. I'm extremely excited about teaming up with the StaMedia enterprise and I can't wait to show our customers the next wave of apps we have in the works.”
StaMedia gives the user an uninterrupted browsing experience by allowing them to "stay" on a website, mobile app, in-progress video or any other medium with a simple mouse click or tap of the screen. Upon the user's click or tap, an expected item of interest ("Deliverable") is given from the advertiser (keep in mind, by the user's request) with more information about their product, coupon, or value trade. The user (potential customer) gets to experience this ad intently from the advertiser in a non-aggressive, requested format. This provides the advertiser with a highly interested, potential customer to present their offering in greater detail rather than try to fit their message in a standard, small banner ad.
Meteora is an advertising technology company designed to skyrocket digital sales initiatives, brand presence and client engagement. Meteora specializes in customized audience targeting harvesting site traffic into segmented audiences for highly specific ads across the web. By tracking a website users, compiling 3rd party user data that fits advertiser goals, and optimizing ad delivery through real time bidding strategies, Meteora provides an unmatched level and quality of online targeting, while still providing the most economical CPM prices around.