True Presents Luxury Refrigeration Products at Dwell on Design Los Angeles

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Spa inspired amenities provide elevated offerings in home design

The True Spa and Makeup Station enhances the master suite with True's exclusive balanced refrigeration system.

We are seeing True’s products being integrated into non-traditional areas of the home such as the master suite with our new Spa and Makeup Station. It’s the perfect place to store dairy-based face creams that need to be refrigerated.

True Residential®—the leading choice of top chefs, hotels, beverage providers and discriminating homeowners for more than 70 years—will showcase its luxury home refrigeration products at Dwell on Design Los Angeles from June 24-26 in booth #1447. Products on display will include the new Spa and Makeup Station, The True 48 and Undercounter Freezers.

“We are seeing True’s products being integrated into non-traditional areas of the home such as the master suite with our new Spa and Makeup Station. It’s the perfect place to store dairy-based face creams that need to be refrigerated,” said True Director of Sales and Marketing Steve Proctor. “Inside, you can store a chilled, soothing eye mask or have cold waters waiting for when you get ready in the morning.”

TWEET THIS: At @DwellonDesign booth 1447, @true_res features the new Spa and Makeup Station & The True 48. #DODLA http://bit.ly/1ExEX95

The True Spa and Makeup Station enhances the master suite with True's exclusive balanced refrigeration system, capable of keeping dairy- and yogurt-based face creams refreshingly cool at temperatures as low as 33°F. It features an industry exclusive, 300-series stainless steel interior, which can be customized with an infinite variety of overlays, and includes the patented TruLumina™ LED lighting system that allows homeowners to choose from 14 different color options.

Additional luxury home refrigeration products in the booth include:
--The True 48: This 48-inch side-by-side refrigerator-freezer complements The True 42 and features increased refrigerator storage space for preserving vast quantities of fresh produce. The True 48’s all-stainless-steel interior and exterior ensures a hygienic and easy-to-clean surface with dramatic ramp-up interior lighting.
--Undercounter Freezer: The 24-inch Undercounter Freezers are the industry’s first residential undercounter freezers that are UL-rated for both indoor and outdoor use. The freezers—available in door and drawer models—are made from industry exclusive 304-series stainless steel, and the drawer model features an industry exclusive soft-close feature that no other freezer drawers offer.

For more information about True Residential products, please visit true-residential.com.

About True Residential
True Residential is a division of True Manufacturing Company. For more than 70 years, True has been an industry leader in commercial refrigeration. Now, homeowners can experience that same quality with True Residential, an authentic commercial refrigeration line refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes award-winning wine cabinets, refrigerators, beverage centers, refrigerator drawers and beer dispensers. For more information about True Residential, call 888-616-8783 or visit true-residential.com.

About Dwell on Design Los Angeles
Dwell on Design Los Angeles is a three-day exhibition and conference, comprised of one trade day and two consumer days, at the Los Angeles Convention Center, featuring world-class speakers, product demonstrations, continuing education classes for design professionals, and seminars for design-seeking consumers. Each year, Dwell editors carefully craft a program that invites you to “step into the pages of Dwell” and experience modern design.

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Luis D. Sosa
Merlot Marketing
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