HPA Tech Retreat UK to Feature the Latest Cinema Display Environment

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Event will Present Unrivalled Viewing Experience with Support of RealD and Other Key Companies

HPA Tech Retreat UK

The auditorium is being transformed with a 26-foot RealD Ultimate Screen with a Sony high brightness, a dual 3D projection system, as well as Dolby Atmos sound system with JBL speakers and amplification from Harman Kardon and Bell Theatre Services

When the HPA Tech Retreat, a pivotal gathering of those supporting the creation, management and dissemination of content for the dynamic landscape of distribution environments, makes its UK debut in Oxfordshire, 13 – 14 July, attendees will be viewing content in one of the most advanced settings in the UK. HPA is collaborating with RealD, Dolby® and a select group of companies to create an exceptional screening environment at the HPA Tech Retreat venue at Heythrop Park Resort.

Richard Welsh, the former SMPTE governor who heads the conference alongside HPA VP Jerry Pierce, noted, “The support of RealD and Dolby at the Tech Retreat UK will take our screening environment to a new level, immersing the audience in a unique experience. With a combination of RealD, Sony, Dolby, Harman Kardon and Bell Theatre Services technology and talent, we can present our panellists’ incredible content the best way possible. The Heythrop auditorium is being transformed with a 26-foot RealD Ultimate Screen with a Sony high brightness, a dual 3D projection system, as well as a full Dolby Atmos sound system with JBL loudspeakers and amplification from Harman Kardon and Bell Theatre Services.”

The HPA Tech Retreat UK recently announced an expanded agenda for the two-day event. Highlights of the programme include presentations from ‘The Jungle Book’, experts from the record-breaking box office smash ‘Finding Dory’, an exclusive peek behind the scenes of ‘Game of Thrones’ Season 6, an extensive look at the technology and innovation in Ang Lee’s ‘Billy Lynne’s Long Halftime Walk” and many other sessions that bring compelling information on topics relevant to attendees. These include the practical use of high dynamic range (HDR), immersive sound (object-based audio), cloud applications in media, virtual and augmented reality (VR and AR) and many other future-facing technologies. Two pre-conference sessions, DPP’s first Plugfest, and the Charles Poynton and John Watkinson colour seminar, will kick-off the event.

The HPA Tech Retreat features the Innovation Zone, a curated environment where attendees can explore the latest developments from prominent companies including Avid, BlackBox, Dell, Emotion Systems, Grey Meta, Omnitek, Ortana Media Group, Pixspan, Quantum Data, Rohde and Schwarz, root6, SAM, Sohonet, Sony, Southampton Solent University and Sundog Media Toolkit.

The event features back-to-back social networking opportunities with catered meals and cocktail events.

For more information, or to register, visit http://www.hpatechretreatuk.org..

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About the HPA®
The HPA® serves the professional community of businesses and individuals who provide creativity, expertise, support, tools and the global infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content. Through its partnership with the Society of Motion Picture and Television Engineers® (SMPTE®), the leader in the advancement of the art, science and craft of the image, sound, and metadata ecosystem, the HPA continues to extend its support of the community it represents. Information about the HPA is available at http://www.hpaonline.com. Information about the HPA is available at http://www.hpaonline.com.

About the Society of Motion Picture and Television Engineers® (SMPTE®)
Winner of an Oscar® and multiple Emmy® Awards, the Society of Motion Picture and Television Engineers® (SMPTE®) is a global leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.  Nearly 7,000 members - motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students - who meet in Sections worldwide, sustain the Society. Through the Society's partnership with Hollywood Professional Association (HPA®), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at http://www.smpte.org/join.

About the HPA Tech Retreat®
The HPA Tech Retreat® is an informal gathering, in the US and UK, of the top industry engineering, technical, and creative talent, as well as strategic business leaders focused on technology, from all aspects of digital cinema, post production, film, television, video, broadcast and related technology areas, for the exchange of information.  The HPA Tech Retreat UK is presented by SMPTE.

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