Joan Rector McGlockton Joins CBBB as Head of Children’s Food and Beverage Advertising Initiative

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Elaine Kolish departs after nearly ten years at the helm of successful advertising self-regulation program

Joan Rector McGlockton has been named director of the Children’s Food and Beverage Advertising Initiative (CFBAI), a voluntary industry program to help combat childhood obesity. She succeeds Elaine J. Kolish, CFBAI’s founding director, who is departing after leading the program for nearly ten years. CFBAI is administered by the Council of Better Business Bureaus (CBBB) and supported by 18 leading food and beverage companies that have pledged to advertise to children only foods that meet CFBAI’s nutrition criteria. McGlockton will hold the dual titles of CFBAI director and CBBB vice president.

McGlockton comes to CBBB from the National Restaurant Association, where she spearheaded the award-winning self-regulatory program Kids LiveWell, and served as spokesperson on a range of public policy issues. Earlier in her career, she held a series of senior positions in legal, public affairs, and corporate responsibility at Marriott Corporation and then Sodexo Corporation.

“Joan brings outstanding skills and experience to the team,” said Mary E. Power, president and CEO of CBBB. “Her background and deep knowledge of the food industry, nutrition standards, public policy, and the regulatory environment will help lead CFBAI into its second decade and to even greater success in the future. We are delighted to welcome her to CBBB.”

McGlockton is a graduate of Duke University (B.A. cum laude, economics) and Harvard Law School, with certificates in executive leadership from Harvard Business School and Judge Business School at Cambridge University in England. She began her career at Marriott as an attorney in 1987, and worked her way up through the legal department to eventually become vice president, corporate secretary and associate general counsel for Sodexo Marriott Services. In 2001, she became vice president for corporate responsibility for Sodexo, and was promoted to senior vice president in 2005. She worked in telecomm for three years before returning to the food service industry in 2010 when she joined the National Restaurant Association as vice president, industry affairs and policy.

In addition to her impressive professional portfolio, she has served on a number of charitable boards, including Share Our Strength’s Advisory Board, Sodexo Foundation, and the Maya Angelou Public Charter Schools/See Forever Foundation. She is a member of the American Bar Association, the D.C. Bar Association, the International Women’s Forum Leadership Foundation, and the International Society of Privacy Professionals.

“Joan’s blend of experience makes her the ideal person to build on Elaine Kolish’s stewardship,” Power added. “Elaine has been an outstanding leader and advocate for one of the most successful advertising self-regulatory programs ever created. Under her leadership the program has nearly doubled in size, and the type of advertising CFBAI covers was expanded significantly. A new program for small- and medium-size confection companies was launched. The program adopted rigorous, uniform nutrition criteria that govern what foods participants may advertise to children and, under these criteria, CFBAI participants have stopped advertising many foods to children and they have improved the nutritional content of hundreds of other foods.”

“CFBAI is not just about what companies can’t do, it’s about what they can do when they work together,” said Power. “Elaine has been an inspirational, pragmatic, and enthusiastic leader who is admired and respected by industry, government leaders, and consumer advocates alike.”

"It has been a privilege to lead CFBAI and to work with so many food companies and other organizations committed to being a part of the solution to childhood obesity," said Kolish.


ABOUT CFBAI: Since 2007, CFBAI has been changing the children’s food advertising landscape to include healthier products. CFBAI’s participants commit to use science-based uniform nutrition criteria to govern what foods they advertise directly to children under 12 or to not engage in such advertising. CFBAI’s 18 participants, representing a substantial majority of child-directed food advertising on TV, are: American Licorice Company; Burger King Corp.; Campbell Soup Company; The Coca-Cola Company; ConAgra Foods, Inc.; The Dannon Company; Ferrero USA; General Mills Inc.; The Hershey Company; Kellogg Company; Kraft Foods Group Inc.; Mars, Incorporated; McDonald’s USA, LLC; Mondelēz Global LLC; Nestlé USA; PepsiCo, Inc.; Post Foods, LLC and Unilever United States. For more information about the CFBAI, visit

ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for the local, independent BBBs in the United States, Canada and Mexico, as well as home to its national and international programs on dispute resolution, advertising review, and industry self-regulation.

MEDIA CONTACTS: For more information, journalists should contact Katherine Hutt (703-247-9345 or khutt(at)council.bbb(dot)org) or Jasmine Turner (703-247-9376 or jturner(at)council.bbb(dot)org).

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Katherine Hutt
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