Dallas, TX (PRWEB) June 27, 2016
Ansira Partners, Inc. (Ansira), the data-driven results marketing company, is proud to announce it won the Silver creative award from the Dallas Society of Visual Communications (DSVC) for its TV work for Think Energy, the business of ENGIE Resources that offers electricity service to residential and small business customers. This award recognized the entertaining concept and excellent visual execution of the TV spot. The ceremony was hosted Thursday, June 9, in Dallas.
Ansira empowers clients to unleash their potential by transforming big data into intelligence-driven marketing. In this case, the Ansira creative and strategic teams worked together for a Think Energy awareness campaign that featured two TV spots, two radio spots, multiple billboards with geo-targeted messages and targeted digital assets. The campaign reached 1.5 billion people through broadcast TV and drove more than 3 million digital impressions for Think Energy. The :30 spot, “Unsurprise Birthday,” was awarded by the DSVC in the Broadcast category.
The DSVC grants awards based on the highest standards of the industry and thus is extremely competitive. Ansira won Silver for the Unsurprise TV Campaign in the only Broadcast Television award granted that evening. According to its website, “The DSVC consists of designers, writers, photographers, illustrators, broadcast producers and the many vendors and suppliers who support them. We continually seek to elevate the standards of creative industries and the value that creative professionals add to commerce and the community at-large.”
Ansira, an industry-leading marketing agency in integrated real-time customer engagement, activates big data through advanced analytics, advertising technology, programmatic media and personalized customer experiences. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media and creative execution, marketing automation, co-op and trade promotion. The agency is among the three largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, fitness, technology and specialty services. Ansira has offices in St. Louis, Addison, Atlanta, Cedar Rapids, Chicago, Dallas, Detroit, Honolulu, Houston, London, Los Angeles, New York, Orange County and Portland. https://ansira.com/.
About Think Energy
Think Energy is a retail electricity provider focusing on residential and small commercial customers. Think Energy – a business of ENGIE Resources, one of the largest commercial retail electricity providers in the United States – is also part of the international energy group ENGIE, which has been serving customers, large and small, for more than 175 years. For additional information, visit thinkenergy.com, or follow Think Energy on Twitter and Facebook.