Aquarium Says Bring Your Dog to Work Day Highlighted Nation’s Deep Love of Pooches

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Aquarium Software's own YouGov study launched on BYDTWD revealed the majority (63%) of Brits would grieve the loss of a pet as deeply as that of a family member, yet over half of the population don’t have their pets insured against even the most basic of illnesses.

Mark Colonnese, with Cassie and Teasel

Whether these people voted ‘remain’ or ‘leave’ remains a mystery, as indeed does the issue of whether our exit from the EU impacts on free pet movement.

On such a slow news day, we celebrated Bring Your Dog to Work Day (Friday 24 June). With dogs all over the land sat at their PCs and tablets wondering how Brexit would affect their weekly routine, a more serious point lay behind the fun idea of bringing your dog to work. Research has already proven conclusively that workplace stress can be reduced by the introduction of pets.

An Aquarium YouGov study launched on BYDTWD revealed the majority (63%) of Brits would grieve the loss of a pet as deeply as that of a family member, yet over half of the population don’t have their pets insured against even the most basic of illnesses. Whether these people voted ‘remain’ or ‘leave’ remains a mystery, as indeed does the issue of whether our exit from the EU impacts on free pet movement. What we do know is that animal operations are often very expensive. Given our close attachment to pets, and to avoid having to make a very difficult – and costly – decision about whether to save our pet in future, pet owners must invest in pet insurance.

From the perspective of retailers, restaurants, cafes and bars, hotels and insurers, the message is clear. Pet people like pets as much as they like people. So you’d better cater a lot better for pets!

Mark Colonnese
Director, Aquarium Software (Hale, Greater Manchester; & Oxford)

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Jon Gardner
BeyondPR
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