Perfected at the Road Town Pub on Tortola in the British Virgin Islands, The Pusser’s Painkiller is a delicious blend of Pusser’s Rum, pineapple juice, orange juice, and cream of coconut,” said Skyler Edwards, Director of U.S. Sales for Pusser’s Rum
Irving, TX (PRWEB) June 29, 2016
When a restaurant sells well over 10 million of one libation with more than a decade long relationship, you know they are on to something. That’s just what Cheddar’s Scratch Kitchen has been doing with Pusser’s famous “Painkiller” cocktail. To capitalize on that success, the Irving, Texas-based nationwide, casual dining restaurant will feature the drink on its new “test food menu” that is currently available at six locations.
“Restaurants with a national footprint are looking for cocktails that have fewer, less complicated components and at the same time maintain quality by using handcrafted products that consumers have come to enjoy,” said Ken Jarecki, vice president of National Accounts for Shaw-Ross International Importers Pusser’s U.S. importer. “The Pusser’s Painkiller fits the profile and allows operators to feature a brand with great taste, authenticity with a competitive beverage cost.”
"Perfected at the Road Town Pub on Tortola in the British Virgin Islands, The Pusser’s Painkiller is a delicious blend of Pusser’s Rum, pineapple juice, orange juice, and cream of coconut,” said Skyler Edwards, Director of U.S. Sales for Pusser’s Rum. “Traditionally this libation is served with nutmeg garnished on top which helps bring out the wood profile of the rum through all the sweet juices.”
Served at Cheddar’s restaurants in an 18-ounce glass rimmed with crispy coconut and garnished with fruit, Cheddar’s Scratch Kitchen, Executive Vice President of Purchasing and Risk, Rick Payne says customers see the beautifully garnished drink and want one.
“When a Painkiller is being served to a patron it makes quite an impression,” said Payne. “After the Margarita, it’s the largest single drink we sell in our restaurants.”
Pusser’s is clearly not an “everyday” rum as it has a truly rich heritage that goes back three-and-a-half centuries.
“Consumers are paying more attention to the quality of ingredients being offered in their cocktails,” added Edwards. “This is one reason Pusser's is finding success. We produce one of the oldest rum blends and we hold ourselves to the highest standards when doing so.”
As part of a marketing strategy, Cheddar’s has a limit on purchasing Painkillers – of two per person.
“When you tell customers there’s a limit on an item they are intrigued and want to try it,” noted Payne. “It’s been a marketing strategy that has continued to produce success for our restaurants and our partners.”
To try the famous Pusser’s Painkiller cocktail at one of the 163 nationwide Cheddar’s locations, visit http://www.cheddars.com/locations/ to find a restaurant nearest you.
ABOUT CHEDDAR’S SCRATCH KITCHEN
Irving, TX-based Cheddar’s Scratch Kitchen was founded in 1979 by Aubrey Good and Doug Rogers, who believe that when a meal is prepared from scratch just for the guest, it not only tastes better, but it makes the guest feel good. Every Cheddar’s Scratch Kitchen delivers scratch goodness and experiences generously done the right way, not the easy way. With a recipe for success, the brand has grown to 163 company-owned and franchise locations in 29 states. Known for scratch-made food, the scratch kitchens span over 3,500 square feet and are staffed by twice the number of cooks working in most restaurants. In 2016, Technomic Consumer Choice Awards ranked Cheddar’s No. 1 full-service restaurant chain for customer’s intent to return. For more information, visit Cheddars.com.
Here’s a link to Wiki: https://en.wikipedia.org/wiki/Cheddar%27s_Casual_Caf%C3%A9
ABOUT PUSSER’S RUM
Pusser’s Rum is produced in strict accordance with British Admiralty specifications for rum. Unlike most distilled spirits, Pusser's uses no flavoring agents and is 100 percent natural. In massive 250-year old wood pot stills, only three of which remain in the world, Pusser’s produces liquid history. A recipe that dates back to 1655 when the Royal Navy first began to ration rum about its ships. For centuries the purser’s rum was served daily onboard Her Majesty’s fleet with extra rations being offered after some of the most infamous battles in history. Pusser’s Rum is highly decorated and has taken several Gold Medals in the highly acclaimed International Wine & Spirits Festival and the San Francisco World Spirits Competition.
For more information on Pusser’s Rum Ltd and its brands, please visit http://www.PussersRum.com.