Driveline Retail and Dollar General Enter into Long-Term Strategic Retail Services Partnership

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Driveline Retail, the industry leader in national large scale retail services and technology, announced today that Dollar General Corporation (NYSE:DG) signed a long-term agreement making Dollar General the exclusive client of Driveline for retail services in the value channel.

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National full service retail agency providing high ROI in-store shelf-edge services and technology to world class retailers and suppliers.

Driveline Retail, the industry leader in national large scale retail services and technology, announced today that Dollar General Corporation (NYSE:DG) signed a long-term agreement making Dollar General the exclusive client of Driveline for retail services in the value channel. This agreement expands the current national retail program and provides a framework for Driveline to focus on personnel, processes and technology to drive large scale shelf merchandising projects.

Driveline Retail’s innovative retail solutions platform integrates more than 14,000 in-store personnel with best in class technology and processes to consistently deliver measurable “at shelf” comp sales growth across virtually all retail channels for both its retailer and supplier partners. Driveline’s integrated SmartSystem® technology platform provides high return on investment (ROI) tools from retail project management to sophisticated vendor-managed inventory and scanned-based trading management to industry-leading macro store space optimization. Driveline’s goal is to leverage its scale, speed and capabilities as a distinct competitive advantage for its retail clients. Driveline will continue to provide high ROI retail services for its customers in other channels with concentration on mass, food, specialty and convenience segments.

About Driveline Retail
Driveline is the largest non-broker full service retail agency in the United States with more than 14,000+ W2 employees focused on our client’s business objectives. Driveline offers national full service in-store merchandising services, retail POS design & fulfillment, large inbound/outbound call center and cutting edge proprietary store execution, store layout mapping & macro space optimization technology. Learn more about Driveline at http://www.drivelineretail.com or contact Driveline business development team at 704.746.3301.

About Dollar General Corporation

Dollar General Corporation has been delivering value to shoppers for over 75 years through its mission of Serving Others. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at low everyday prices in convenient neighborhood locations. With 12,719 stores in 43 states as of April 29, 2016, Dollar General is among the largest discount retailers in the United States. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg's, General Mills, and PepsiCo. For more information on Dollar General, please visit http://www.dollargeneral.com.

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Randy Wilson
Driveline Retail Merchandising
+1 (405) 203-3268
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