Clinically Proven Skincare Brand Aquation Launches With Support of Trajectory LLC

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Trajectory brand strategy & activation agency shapes the brand concept, develops the go-to-market plan and implements launch tactics for new mass-market clinically proven skincare brand Aquation.

Aquation Skin Care Product Range

Aquation Skin Care Product Range

Trajectory has really been an extension of our team in getting Aquation to market. We love their energy, focus and passion for our business.

Aquation is brought to market by Dallas-based AB Brands(formerly Advanced Beauty Inc.). This is the same company whose entrepreneurial founder and owner Chris McClain successfully built and sold leading health and beauty brands Dr. Teal’s, Cantu and Bodycology.

"Partnering with AB Brands to bring Aquation to market is an ideal assignment for Trajectory," states Randi Brody, Co-President. "It allows us to work hand-in-hand with our client’s marketing team. It combines Trajectory's brand development and activation skill sets. And it allows us to leverage our skincare expertise."

Trajectory was formally engaged by AB Brands in January 2016. "And together," states Ms. Brody, "we needed to launch Aquation into Walmart in June 2016. The engagement required Trajectory to work quickly, efficiently and flawlessly."

Trajectory's momentum methodology began with mapping out a six-month timing and events schedule with AB Brands – from discovery and strategy to development and launch – and defining all roles and responsibilities between client and agency. This followed with developing foundational brand strategy elements (e.g. positioning, nomenclature, messaging), launch marketing plan targeting both consumers and dermatologists and simultaneously developing alternative creative platform directions to umbrella all executional tactics. Key tactics included a responsive website, print, Aquation SpokesDerm videos, dermatologist in-office sampling and as part of Trajectory's ongoing relationship with AB Brands, overseeing and executing influencer, digital and social media components.

About Trajectory:
Trajectory specializes in creating the momentum that propels brands forward across the interconnected industries of healthcare, wellness and personal care. The brand strategy and activation agency helps clients across the country to create, re-energize and relaunch their brands – strategically, creatively and cohesively.

For more information about Trajectory, visit

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Randi Brody
Trajectory LLC
+1 (973) 292-1400 Ext: 206
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