The company has a proven track record of awakening leaders, especially white male leaders, from a ‘deep sleep’ and skeptical mindset to see itself as an agent of change alongside white women, people of color and the LGBT community.
Clearwater, Fla. (PRWEB) June 28, 2016
JoTo PR has announced a new relationship with White Men as Full Diversity Partners (WMFDP), an organization which inspires leaders and organizations to change fear and avoidance into passion and courage in the workforce.
WMFDP has worked over the past 20 years to provide an effective diversity and inclusion effort that leverages what every individual has to offer, despite their race, gender or sexual orientation. Over the past several decades, the idea that women, people of the LGBT community, and people of other races or visible minorities have to take the burden of promoting diversity in the workplace has become commonplace. WMFDP focuses on involving white men—the group most frequently left out of the full inclusion dialogue—to step up and take responsibility and action as the leaders they are in their organizations.
The method and approach of WMFDP turns what is blocking diversity efforts into positive action. With the company’s legacy of over 20 years’ experience, they have assisted Fortune 500 companies—including Dell, NASA, Lockheed Martin and Rockwell Automation—to launch employee diversity programs within their organizations. They focus on teaching organizational leaders full inclusion and diversity within the workplace to increase a company’s bottom line while also encouraging different cultures, genders, races and ethnicities. By way of WMFDP’s assistance, Lockheed Martin was able to increase their senior executives’ female representation from 16.7% to 21.7%.(1)
Looking to focus on maximizing growth, WMFDP wants to continue raising the perception of the company as thought leaders in order to drive national recognition with media, conferences and organizations. JoTo PR plans to build on WMFDP’s existing successes and continue promoting brand awareness, while also focusing on how they differentiate from their competition in the way they handle consulting.
“The work is life-changing for white men, both professionally and personally,” said Karla Jo Helms, Chief Executive Officer of JoTo PR. “The company has a proven track record of awakening leaders, especially white male leaders, from a ‘deep sleep’ and skeptical mindset to see itself as an agent of change alongside white women, people of color and the LGBT community.” A key player in the promotions includes co-founder Michael Welp’s new book, Four Days to Change, which contains anecdotes and dialogue culled from 125 of Welp and co-founder Bill Proudman’s White Men’s Caucuses where groups of white male leaders spend four days actively educating and challenging each other.
JoTo PR has a rich history in innovative business solutions and provides services to national and international organizations. The PR firm blends traditional PR expertise with high technology so as to harness the advantages of both worlds—traditional and new. JoTo PR specializes in the healthcare, finance and technology sectors, but has worked for a variety of industries and non-profits, using a proprietary process to find, relay and render to the news what makes client information valuable to their respective industries.
About JoTo PR:
Based in Clearwater, Florida, JoTo PR is an established Tampa Bay public relations agency headed by public relations veteran and innovator Karla Jo Helms. The PR firm was launched in 2009 to meet a growing demand for new media expertise. JoTo is a hybrid PR agency, blending proven traditional approaches with the latest technology to deliver the best advantages of both worlds. JoTo’s holistic approach to business PR and marketing begins with strategic planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) and expand business opportunities. JoTo PR primarily serves the healthcare, finance and IT industries. For more information, visit JoTo PR online at http://www.jotopr.com.
1. “Lockheed Martin Corporation—Women Accelerating Tomorrow.” Catalyst. http://www.catalyst.org/knowledge/lockheed-martin-corporation-women-accelerating-tomorrow.