DMA and 366 Degrees Partner for Small Business Marketing Initiative

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DMA and 366 Degrees Marketing Automation Platform Partner for in-app & on-demand learning courses targeted for the Small + Midsize business.

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We saw an ability to really make an impact to our 366 Degrees customers in the Small + Midsize Business world through a focused educational offering that is relevant to the industry.

DMA and 366 Degrees by OMI, a Marketing Automation and Sales Enablement platform for Small + Midsize Businesses (SMB), announced today a joint collaboration to provide on-demand learning courses via 366 Degrees’ in-app recommendations to customers.

“With acceleration of Marketing Automation in the SMB market, DMA sees great value in delivering on-demand learning solutions through new channels and creative in-app course recommendations. Learning opportunities are not linear and offering courses based on product content, context, and usage directly in Marketing and Sales Platforms is exciting,” said Jerusha Harvey, DMA’s VP of Education & Professional Development. “The SMB market can benefit from DMA’s Learning Management System (LMS) while 366 Degrees’ innovative platform approach can simplify the multi-faceted nature of marketing and sales teams. Integrating the context from 366 Degrees’ product usage with thought leading content is a welcome advancement in the industry.”

DMA and 366 Degrees chose the most impactful courses to an SMB customer related to marketing and sales results. The intent was to offer SMB employees complementary topics and specific learning opportunities relevant to marketing and sales through the 366 Degrees Platform. 366 Degrees uses our in-app course recommendations to present potential learning opportunities based on behavior and usage within the 366 Degrees Platform.

“We saw an ability to really make an impact to our 366 Degrees customers in the Small + Midsize Business world through a focused educational offering that is relevant to the industry. Fortunately, we were able to provide this through industry leading Learning Management Systems from DMA,” said Brad Banyas, CEO of OMI and 366 Degrees. “Our brand promise to our clients and the market is to always go beyond typical service and product training to help SMB companies gain knowledge and expertise to compete more effectively. As a Platform as a Service, 366 Degrees offers ample opportunities for our clients to leverage our own marketplace relationships like DMA and tell their own success story”.

About DMA (, founded in 1917, is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing and best practices. DMA’s membership is a deep pool of data and marketing talent that routinely brings forward disruptive technology and techniques, and DMA’s unique role in representing both the client-side and supply-side enables it to develop the market for these innovations.

DMA’s advocacy program ensures marketers’ ability to responsibly gather and process or refine detailed data. DMA’s market-driven educational offerings equip its members to stay ahead of the curve of rapid changes in thought leadership and best practices. DMA’s events and communities provide numerous opportunities for today’s marketers – from brands, agencies and solution providers – to connect in-person and online to grow their business and their careers. DMA’s signature event, &THEN, is the largest global event for data-driven marketing and attracts top marketing and advertising leaders and practitioners from around the world.

About 366 Degrees by OMI
Customer Connections Simplified
A Growth Service for the Small + Midsize Business
366° Degrees is a Marketing Automation & Sales Enablement Platform for Small + Midsize Business that includes: Marketing Automation, Email, Social, Mobile and Online channels to drive Acquisition, Retention, Cross-Selling and Engagement for the Small + Midsize Business. 366 Degrees integrates with leading technologies like, Nimble, Datanyze, Twitter, Facebook, Instagram and Google to make customer connections simple.

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Brett Whitley
366 Degrees
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