Get Style Advice Instantly Through Facebook Messenger Bot

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StylePass ( has released software that provides fashion style advice through a Facebook Messenger Bot. It's customized for retailers to give their customers instant style advice, helping build engagement and sales.

Mobile and messaging offer a world of opportunities for retailers to build customer relationships, loyalty and sales.

Fashion retailers can now give their customers personalised style advice via Facebook Messenger. StylePass ( has released software for a Facebook Messenger Bot that’s customized for retailers and brands to help them build customer engagement and sales.

The fashion style advice bot will instantly solve customers’ style questions. Style advice and product recommendations will be given by a mix of humans and bots, providing customers with personalised responses. Just like having a personal stylist in your pocket.

The bot is set up through brands or retailers’ Facebook pages, where customers ask questions. Store stylists use a customized backend to respond, adding product images and shoppable links.

The co-founder of StylePass, Delia Timms, says “Mobile and messaging offer a world of opportunities for retailers to build customer relationships, loyalty and sales.

Customers are seeking personalised experiences with brands. They don’t want re-targeted, generic ads and 1-way conversations. They want relevant, timely and meaningful customer service that meets their needs.”

Facebook launched ‘Bots on Messenger’ at the F8 Developer Conference in April 2016. With Messenger’s vast reach of 900 million users, brands and retailers are searching for ways to leverage this opportunity for marketing, customer service and commerce.

StylePass is currently used by retailers (including David Jones in Australia) for style advice apps and micro-sites. The Messenger Platform is an extension to their existing offering.

Timms and her co-founder Jeff Bonnes are serial technology entrepreneurs, with a proven track-record of successful companies including app distribution service Installr (, and app development firm Geeks Inc ( ).

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Delia Timms
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