Lorelle Carpenter, Omnichannel Marketing Leader, Joins CohereOne as Partner

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Lorelle Carpenter, an expert in integrated marketing, has joined CohereOne as Partner.

CohereOne is building a team of the best minds in the industry and I am honored to be included among them

Lorelle Carpenter, an expert in integrated marketing, has joined CohereOne as Partner. She previously served as Vice President of Marketing at Dover Saddlery where she tripled its yearly sales from $40 million to $120 million. Her primary focus will be to help CohereOne’s clients maximize their return-on-investment through omnichannel marketing strategies.

Carpenter said, “My primary responsibility for my whole career has been to maximize the long-term revenue driven from marketing dollars. With CohereOne, instead of applying that responsibility to just one company, I will be applying that responsibility to CohereOne’s many clients. CohereOne is building a team of the best minds in the industry and I am honored to be included among them.”

One of Carpenter’s strengths is her ability to tie disparate marketing tactics together to form a cohesive overarching strategy. She accomplishes this by identifying synergies between offline and online channels and leveraging data to increase revenues. Her practical knowledge as well as her track record of success position her to provide a proven and unique value to CohereOne’s clients.

CohereOne President Tim Curtis said of Carpenter’s arrival, “Lorelle is the personification of how we want the agency to develop for clients. She understands all the different channels and how they produce results from the sales perspective. Her expertise at marrying data and strategy while using the best methodology and tools available allows us to uniquely engage with clients in a way that they couldn’t find elsewhere.”

Carpenter is also enthusiastic about joining CohereOne, saying, “I am looking forward to employing data-driven strategies across multiple businesses. There has been a great deal of recent technological advancement to integrate online and offline data, and I have been successful in employing these technologies to produce revenue growth. I am excited to share that knowledge with CohereOne’s client base.”

Carpenter will further strengthen the management team at CohereOne by helping the firm continue its rapid growth as a premier omnichannel digital, direct, and creative marketing agency. CohereOne provides a number of outsourced, turnkey services, including catalog/direct mail circulation with an integrated digital contact strategy and catalog creative and production. The firm fields a multi-disciplinary team providing consulting and best practice reviews in the areas of brand, merchandising, creative, and marketing both in print and digital media. You can learn more about CohereOne by emailing info@cohereone.com or visiting http://www.cohereone.com.

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Lydia Miner-Voigt
CohereOne
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