Micello Marketplace Welcomes MOCA's Advanced Mobile Engagement Platform

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MOCA, an advanced mobile engagement platform, now utilizes Micello’s indoor maps to deliver visual management of indoor locations and a detailed audience analysis of proximity marketing campaigns. The integrated solution is now available to all customers.

Micello, Inc., the leading global provider of indoor maps, has announced that its indoor maps are now integrated with MOCA, a location-based mobile engagement platform that allows companies to analyze user behavior in real-time and offer hyper-targeted marketing campaigns based on user’s location and profile.

The partnership agreement enables customers to quickly set up Micello's indoor maps in MOCA, place beacons over map, and deliver location-based marketing campaigns to mobile users, increasing the value offering for the end customer.

“We’re excited to partner and see our indoor maps integrated into the MOCA platform.” said Ankit Agarwal, CEO of Micello, “MOCA is a context-aware marketing platform and our customers will now be able to use MOCA’s beacons with our indoor maps to deliver relevant information.”

Micello mapped out Fira de Barcelona, an important trade fair institution in Europe, for Mobile World Congress 2016. In addition to Mobile World Congress, Fira de Barcelona hosts numerous trade shows and congresses throughout the year.

“The combined effort of MOCA, Pole Star, Fira de Barcelona and Micello brought forth some astounding results at Mobile World Congress 2016” , said Maria González, CEO of MOCA, “Micello’s indoor maps are great addition for the MOCA platform and we are excited to integrate them within our products to bring user friendly and customizable indoor visualizations.”

For more information on how Global System Mobile Association (GSMA) Mobile World Congress 2016 took advantage of proximity marketing, indoor location and indoor mapping to enhance visitors experience, please, download the white paper at https://mocaplatform.com/whitepapers/power-of-proximity-marketing-and-indoor-location-mwc-2016

About MOCA

MOCA is an award-winning platform that offers the most complete location based engagement solution for mobile. MOCA platform is designed to help companies deliver location-based marketing campaigns and gather insights from users in real time. With real-time segmentation, online-offline retargeting, personalized recommendations and automated proximity campaigns, companies like GSMA Mobile World Congress, Fira de Barcelona, HiMedia and Ogilvy can develop more effective communication with their customers across the mobile channel. MOCA is based in Barcelona and has representatives in Madrid and San Francisco. MOCA is a trademark of InnoQuant. To learn more about MOCA, please visit https://mocaplatform.com/

About Micello, Inc.

Micello is a worldwide leader providing indoor maps and navigation data. Micello’s products include a global maps database, developer platform and SDKs, and a marketplace of integrated solutions. In the last few years, Micello has generated indoor maps for over 25,000 venues around the world. Micello is headquartered in Santa Clara, California with operating offices in Ahmedabad, India and Tokyo, Japan. To learn more about Micello, please visit http://www.micello.com.

For media enquiries please contact:

Elizabeth Goicochea    
Marketing Manager
Email: eli(at)mocaplatform(dot)com    
Phone: +34 935 044 902

Micello, Inc.
Krishna Jani
Marketing & Communications
Email: krishna.jani(at)micello(dot)com
Phone: +14087392738

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Krishna Jani
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