Mobile Dealer Data (MDD) Teams with Marlin Equipment Finance to Offer Zero Down Financing for We Find Keys & Cars™ Automated, Real Time, Bluetooth-Enabled Asset Tracking

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Mobile Dealer Data (MDD), the industry leader in Bluetooth-enabled asset tracking, and Marlin Equipment Finance have joined forces to offer dealers a new flexible financing option for its comprehensive enterprise resource management system.

Colin McElhatton, CEO

Tracking keys and cars is a major problem for car dealerships.

MDD now offers dealers zero down, flexible financing through Marlin Equipment Finance for “We Find Keys & Cars,” an automated, real time, tracking system that finds cars and keys in a second.

“Tracking keys and cars is a major problem for car dealerships,” states Colin McElhatton, founder and CEO of MDD. “GPS and RFID technologies have been used in the past with limited success and at a very high cost. ‘We Find Keys & Cars’ unique Bluetooth tracking system is the first affordable technology solution that can address all dealership events.”

With Marlin’s flexible financing plan dealers can extend their investment for up to 60 months, making “We Find Keys & Cars” a business expense that fits seamlessly into the monthly operational budget.

Marlin’s financing option also allows a dealership to divide the monthly payment by department such as new, pre-owned and service vehicles, appropriately allocating the monthly expense. The capital expense can usually be depreciated, thus reducing the financial impact of the investment.

“We Find Keys & Cars” improves the customer experience by eliminating customer wait times. Immediate car and key location makes the service and reconditioning process more efficient, automates monthly audits and much more. By adopting cutting-edge technology, dealers increase their profits, improve their margins, reduce expenses and significantly enhance productivity.

MDD is currently expanding its flagship “We Find Keys & Cars” technology beyond the automotive market to encompass any movable assets with keys including RV’s, ATVs, snowmobiles, truck fleets and boats. This also includes entities that serve these markets such as collision centers, truck fleet lots, car rental entities and car auction companies.

About Mobile Dealer Data:
Founded in 2011, Mobile Dealer Data's (MDD) objective is to create actionable data to automate business processes. Using the Internet of Things concept, along with Bluetooth technology, MDD enables the tracking of assets, as well as the analysis of how to make a business more efficient, effective and more profitable. For more information, visit: or contact Colin McElhatton at 612-999-5625, colinm(at) or Phil Dell 612-280-0108 phild(at)

About Marlin Equipment Finance:
Marlin is a nationwide provider of commercial financing products and services focused on small and mid-size businesses. Since 1997, more than 300,000 businesses have used Marlin's services.

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Colin McElhatton

Phil Dell
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