Digital Fireworks on the Toshiba Vision and TDK Screens Paint the Sky Red, White and Blue Above Times Square in Celebration of Independence Day

Share Article

Patriotic fireworks lit up One Time Square with a captivating digitally-animated display on Wednesday, June 29th at 2PM for Toshiba and TDK’s annual tribute to Independence Day.

Digitally-animated red, white and blue fireworks debut on the Toshiba Vision and TDK screens in New York’s Times Square today, Wednesday, June 29, 2016 to celebrate Independence Day.

Patriotic fireworks lit up One Time Square with a captivating digitally-animated display on Wednesday, June 29th at 2PM for Toshiba and TDK’s annual tribute to Independence Day. The sparkling fireworks display was featured on the Toshiba Vision screens and the TDK screen above the building where the New Year’s Eve Ball drops.

The digitally-animated fireworks, standing 130-feet tall and 400-feet above street level, appeared after a 3, 2, 1 countdown as excitement for the Fourth of July festivities built, beginning an annual holiday tradition for the millions of people expected to visit the Times Square.

The display featured state of the art graphic designs, created for the utmost visual impact in the “Crossroads of the World.” With a twinkling starlit sky as a backdrop, the lighting of the fireworks signaled a traditional Times Square holiday countdown. As the countdown approached “1,” a digital collage of brilliant red, white and blue fireworks, including rockets and roman candles, surrounded a rising American flag, with the iconic New York City skyline as the perfect background. A shimmering “Happy 4th of July 2016” then appeared to complete the patriotic display.    

“We are thrilled and filled with great pride that we are able to bring the millions of people who visit Times Square, this digital marvel, our Independence Day digital fireworks display,” says Eddie Temistokle, Sr. Manager Corp. Communication & CSR Toshiba America Inc.

The fireworks will illuminate the summer sky in Times Square through July, 4th, appearing once every five minutes, 24 hours a day. The digital display will run on the Toshiba Vision screen and the TDK screen as the only featured content on July 4th, as a special nod to the holiday.

About Toshiba
Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into three focus business fields: Energy that sustains everyday life, that is cleaner and safer; Infrastructure that sustains quality of life; and Storage that sustains the advanced information society. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations and is contributing to the realization of a world where generations to come can live better lives.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of 550 consolidated companies employing 188,000 people worldwide, with annual sales surpassing 5.6 trillion yen (US$50 billion). (As of March 31, 2016.)

To find out more about Toshiba, visit

About TDK Corporation
TDK Corporation is a leading electronics company based in Tokyo, Japan. It was established in 1935 to commercialize ferrite, a key material in electronic and magnetic products. TDK's portfolio includes electronic components, modules and systems* marketed under the product brands TDK and EPCOS, power supplies, magnetic application products as well as energy devices, flash memory application devices, and others. TDK focuses on demanding markets in the areas of information and communication technology and consumer, automotive and industrial electronics. The company has a network of design and manufacturing locations and sales offices in Asia, Europe, and in North and South America. In fiscal 2015, TDK posted total sales of USD 9.0 billion and employed about 88,000 people worldwide. Visit TDK's web site at

  • The product portfolio includes ceramic, aluminum electrolytic and film capacitors, ferrites, inductors, high-frequency components such as surface acoustic wave (SAW) filter products and modules, piezo and protection components, and sensors.

About Toshiba Vision
Prominently positioned below the world-famous New Year countdown ball in New York City’s Times Square business and entertainment district, Toshiba’s massive dual LED signboards, known collectively as “TOSHIBA VISION,” serve a variety of promotional and public-service functions. In addition to illuminating the annual New Year countdown for upwards of 1 billion celebrants worldwide, the Interlocking System connects both boards in brilliant seasonal displays and animated sporting events. From atop One Times Square Building, one of the most valuable advertising locations in the world, TOSHIBA VISION ensures superb domestic and international media exposure, providing the Toshiba brand with unrivalled quantitative and qualitative promotional benefits. For more information on the TOSHIBA VISION LED signboards please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mike Stouber
Rubenstein Communications
+1 212-843-9381
Email >