CallFire and CFB Strategies Partner to Provide Voice and Text Solutions to Political and Non-Profit Organizations

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Integration Allows Organizations to Efficiently Communicate and Engage with Contacts

CallFire, Inc., the cloud-based text and voice platform that helps organizations engage with their target audiences, today announced its partnership with CFB Strategies, a leading data management solution for political campaigns and non-profits. The partnership enables CFB Strategies to leverage CallFire's Cloud Call Center, Voice Broadcast, and SMS technologies to implement cost-effective voice and text solutions that power their customers' campaigns.

“By combining our comprehensive voice and texting solutions with CFB Strategies’ campaign management software, we’re providing a number of added services to customers in the political and nonprofit space,” said Rob Thrasher, Strategic Partnerships at CallFire. “The integration will greatly benefit these organizations that need to reach out to and engage with large groups of supporters at once.”

Candidates, PACs, non-profits, and political campaigns using CFB Strategies will now be able to implement CallFire’s Voice Broadcast and SMS products, which allow organizations to quickly and easily reach thousands of people simultaneously via voice or text platforms. Campaigns can easily send important alerts through mass phone calls or text messages, including details for upcoming votes or reminders of polling locations and times on Election Day. The partnership also provides CFB Strategies’ customers with access to CallFire’s Cloud Call Center solution, which gives supporters the ability to make calls from any location to encourage more volunteers to participate in their efforts. This feature enables organizations to execute true grass roots campaigns to spread their messages and mobilize their teams from anywhere in the country. All three solutions help customers save time and money while engaging as many supporters, constituents, and prospects as possible in a short amount of time.

“CallFire is cost-effective, intuitive, and easily integrates into our data management system built on the Force.com platform,” said Robert Vaillancourt, Co-Founder and Senior Data Consultant at CFB Strategies. “This partnership allows our clients to engage in sophisticated targeting through their cell phones, the preferred method of communication for many consumers. CallFire’s suite of services allows grassroots organizations to cut costs while spreading their message from anywhere in the world. The sophistication of the CallFire platform and the data synchronization was a win-win for us and we are excited for our clients to engage with this technology."
To learn more about CallFire’s integration with CFB Strategies, visit: http://www.callfire.com

About CallFire
CallFire, Inc. provides phone and text services to help organizations of all sizes efficiently communicate with customers, prospects and other constituents. The CallFire self-serve platform is intuitive enough for the smallest organization or startup, while also robust enough for the Fortune 500. Over 200,000 customers have relied on CallFire since 2006.  For more information, visit http://www.callfire.com.

About CFB Strategies
CFB Strategies delivers industry-leading data management that allows political campaigns and non-profits around the world to win elections and raise money. Built on the Salesforce platform, the world's #1 CRM company, and leveraging decades of high-profile campaign expertise, CFB Strategies provides companies and non-profits with unmatched flexibility, customization and industry insight to achieve their data driven goals. Campaigns and organizations such as Ted Cruz for President, Education Reform Now, Illinois Opportunity Project, TX Railroad Commissioner Ryan Sitton, the Progressive Conservatives of Newfoundland Labrador and the Jobs Growth & Freedom Fund use CFB Strategies for grassroots and fundraising initiatives. Founded in 2007, CFB Strategies is privately held and headquartered in New York.

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Nikki Neumann
Dotted Line Communications
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