The Brew Log
The Brew Log utilizes the latest sensory science research and machine learning techniques to discover your coffee palate's fundamental attributes, and our recommendation engine then delivers personalized suggestions to you based on those characteristics.
Seattle, Washington (PRWEB) June 29, 2016
At its heart is the Brew Log, a detailed profile of every coffee drinker’s personal palate, constructed by analyzing the coffees they have (and haven’t) liked in the past. It’s an unprecedented development in the coffee industry and just the beginning for the coffee marketplace.
Behind the technology is solid coffee theory. Earlier this year, World Coffee Research (WCR) published a groundbreaking sensory lexicon for coffee, identifying 110 distinct flavor attributes in coffee. Based on this new lexicon, the Specialty Coffee Association of America (SCAA) then developed a new and improved flavor wheel for coffee. Such precise mapping of coffee’s flavors allows Crema.co to tag each coffee listed on its marketplace with flavor notes vetted by the roaster and the Crema.co quality team.
As the coffee drinker interacts with coffees on Crema.co, and gives each one a thumbs up or down after ordering them, Crema.co tracks her interests. Once she’s ordered three bags, she unlocks her Brew Log and can see at a glance whether she likes citrus or brown sugar notes in her coffee, her desired roast level, what certifications she prefers, and where in the world she likes to source her coffee.
Crema.co CEO and founder Tyler Tate says, “The Brew Log utilizes the latest sensory science research and machine learning techniques to discover your coffee palate's fundamental attributes, and our content-based recommendation engine then delivers personalized suggestions to you based on those very characteristics.”
Driven by the idea that coffee should be a community, not a commodity, Crema.co has been turning heads in the tech, coffee, and startup worlds since its launch December 3, 2015 after months in private beta and a successful Kickstarter campaign. The recommendation engine is the next step toward the smart coffee marketplace of the future.
Crema.co's press kit is available at: https://www.dropbox.com/sh/pyfylxfiys6no0x/AABQ-Vi4LRfz42RSSHTJAZ1ea?dl=0
