Minstrel’s Alley Sees Sales Double on Gordon Basichis’ Biographical Novel, Beautiful Bad Girl, The Vicki Morgan Story

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A robust marketing campaign has resulted in brisk sales for Beautiful Bad Girl, the Vicki Morgan Story, a twenty-five-year-old book that is enjoying a renaissance.

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“Beautiful Bad Girl is one crazy love story,” said Minstrel's Alley Publisher, M.J. Hammond. “It makes most stories about obsessive romance, sado-masochism and exotic sex play among the rich and power seem like The Runaway Bunny.

Minstrel’s Alley, has seen recent sales double on its bestselling, Beautiful Bad Girl, the Vicki Morgan Story. The non-fiction book describes in first person the scandalous self-destructive relationship between department store scion and Ronald Reagan Kitchen Cabinet Member, Alfred Bloomingdale, and Vicki Morgan, his mistress of some thirteen years. The book is told through author, Gordon Basichis’ point of view, as he knew Morgan and got swept up in her murder trial, serving as a witness for the prosecution.

“Beautiful Bad Girl was absolutely scandalous when it was first published back in the eighties, by Santa Barbara Press,” said Minstrel’s Alley Publisher, M.J. Hammond. “People were much more morally constrained and less accepting of the wild bad girl and her years as Bloomindale’s mistress. It is an amazing story, a wild ride depicting how a high school dropout off the streets of suburban Los Angeles found notoriety and fortune hobnobbing with some of the richest and most powerful people in the world. Vicki Morgan, of course, came to her tragic end.”

Hammond noted that the increase in book sales is a result of a brisker marketing campaign and that the author, Gordon Basichis, has been interviewed for an upcoming documentary film about the luminaries of the eighties and the social mores of the time. She added that Basichis has been interviewed before on a number of occasions, including the Vicki Morgan segment on Investigation Discovery.

“The sex scandal made international headlines,” said Hammond. “Several books, seemingly countless feature articles, and different television segments have been made about this incredible story. But the book’s author,Gordon Basichis, was the only one who knew Morgan. She had chosen him to write her book.

“It is one crazy love story,” said Hammond. "The book is timeless. It makes most stories about obsessive romance, sado-masochism and exotic sex play among the rich and power seem like The Runaway Bunny. Years later, the more people get to hear the story, the more they want to know. Doesn’t matter if they are fiction or true stories, Beautiful Bad Girl is the gold standard.

Hammond made note that based on the success of recent book sales, Minstrel’s Alley will be taking clues from its marketing program for its latest publication, The Cuban Quartet, a romantic mystery thriller based in the mythical skullduggery of the old American Gangsters and the CIA just before Castro marched victoriously into Havana.

“If we could market The Cuban Quartet the way we have marketed Beautiful Bad Girl, I would be one happy camper,” said Hammond. “Beautiful Bad Girl has been selling steadily for over twenty-five years. That is in spite of the initial and concerted efforts to suppress it by certain powers that be. But the book has endured. With the introduction of ebooks as well as trade paperback, it is enjoying a renaissance. People are curious. Young women, especially are fascinated. Small wonder why.

Background: Minstrel’s Alley is a Los Angeles based independent media outlet and publisher that seeks to bring adventure back into the entertainment industry by publishing books that have popular appeal but with more complexity than the standard mainstream fare. The new publishing group distributes its books through Amazon, Kindle, and assorted Internet outlets as well as through bookstores around the country.    You can view Minstrel’s Alley at http://www.minstrelsalley.com

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