'We are extremely excited to give our podcasters the ability to natively engage mobile audiences on Facebook in a way that 100 percent represents the podcasters brand, with their branding on the media player & show notes,' said Todd Cochrane, CEO Blubrry.
Columbus, Ohio (PRWEB) June 30, 2016
At Podcast Movement 2016, July 6-8 in Chicago, Blubrry podcasting company will premiere a new version of the PowerPress podcasting plugin for WordPress that introduces Facebook Instant Articles for podcasting. The feature easily publishes podcast episodes with show notes and the Blubrry podcast media player to a podcaster’s Facebook “page” -- one dedicated to the specific show -- to allow mobile clients to review and play their latest podcast.
Podcasters who have a branded page on Facebook will now have a new level of engagement by automatically publishing interactive podcast episodes to Facebook. Built into the PowerPress plugin, podcasters will receive specialized Facebook Instant Article feed links to submit to Facebook.
This development allows Blubrry’s nearly 60,000 PowerPress users to immediately engage their audience in a new way on Facebook. The feature provides complete show notes and Blubrry’s web media player.
“We are extremely excited to give our podcasters the ability to natively engage mobile audiences on Facebook in a way that 100 percent represents the podcasters brand, with their branding on the media player and within their show notes,” said Todd Cochrane, CEO Blubrry / RawVoice. “This is our first step in social destination engagement, with more coming soon.”
Interested podcasters can sign up for Facebook Instant Articles and then, after a 10-minute setup process, submit their instant articles' specialized RSS feed for technical review and approval by Facebook. Upon one-time approval, the new podcast episodes update automatically on Facebook.
Brian Yuhnke, Blubrry creative director, said, “Our goal is to provide seamless solutions to podcasters that, unlike other companies, do not interject our brand. Rather we offer building tools that start at one's website and extend to all media consumption platforms.
“We are excited to bring Facebook Instant Articles to our PowerPress podcast plugin users,” Yuhnke said.
Blubrry is a podcasting community and directory with more than 300,000 shows that gives creators the power to make money, get detailed audience measurements and host their audio, video and websites. Whether you are a media creator, advertiser or media consumer, Blubrry is your digital media interface.