Social Media Summit – Construction Webcast and Survey

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A webcast and survey regarding social media marketing strategies and best practices in the construction industry is announced by the Construction Marketing Association (CMA).

A webcast and survey regarding social media marketing strategies and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The Social Media Summit - Construction Webcast is scheduled for Thursday September 22, 2016 (1 pm CST), and is free to both CMA members and non-members.

The webcast will feature panelist Nicole Serena, Caterpillar Social Media Program Manager, and Kevin Enke, Bosch Power Tools Group Brand Manager-Digital. CMA Chairman Neil Brown will share the results of the national survey on social media marketing in construction, along with a Social Media Top Ten list.

A national survey will identify social media practices for Architectural, Engineering and Construction (AEC) firms, along with construction brands of all types and sizes, and ultimately the effectiveness of different social media approaches.

“Social media is certainly a critical element in the modern marketing mix," states CMA Chairman Neil M. Brown. "Our webcast panelists and survey results will identify best practices and share tips for effective implementation."

To register for the free Social Media Summit - Construction Webcast, link to:

To take the Social Media in Construction - Survey, link to:


The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

ABOUT Nicole Serena
Nicole Serena is a social media program manager at Caterpillar Inc. After graduating Eastern Illinois University with a Bachelor's Degree in Journalism, Nicole started at Caterpillar as a marketing specialist. In 2012 Nicole began leading social media for the Cat® brand and helped launch the viral video series the Cat Built For It™ Trials. Since then, the Cat Products social media audience has grown by over 1700%.

ABOUT Kevin Enke                                    
Kevin Enke is Bosch Power Tools Group Brand Manager-Digital. His experience includes retail, independent (hardware) co-op, lumber yards and industrial supply. His teams have won awards for packaging and merchandising from GDUSA, Home Channel News Golden Hammer, National Hardware Show and NRHA. Kevin oversees BeThePro contractor community, winner of multiple CMA STAR Awards. He serves on the Construction Marketing Association (CMA) national board of directors. Prior to Bosch, Kevin had marketing roles at Square D, ISR, Marketing Support (agency), and Wilton Industries. He holds a Bachelor degree from North Central College, Naperville, IL. Connect with Kevin in LinkedIn.

ABOUT Neil M. Brown                                    
Neil Brown is Chairman of the Construction Marketing Association, and CMO of Construction Marketing Advisors. Over more than 20 years, he has managed award-winning marketing for some of the most successful brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at manufacturer IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

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