The response was overwhelming with many expressions of appreciation from the attendees.
Pittsburgh, PA (PRWEB) June 29, 2016
Pittsburgh-based Alpha Aromatics, Inc., displayed select pieces from its extensive collection of historical fragrance artifacts at the World Perfumery Congress (WPC) in Miami Beach, Florida, June 13-15, 2016.
Vice President and Chief Perfumer Roger Howell explains Alpha’s decision to fully dedicate its booth space to the exhibit.
“We decided we wanted to serve the WPC by providing an interesting space where guests could mingle and enjoy a relaxing interchange and a glass of wine. The mini-museum concept seemed like the perfect way to accomplish that. The response was overwhelming with many expressions of appreciation from the attendees,” he said.
The items are just a part of the collection of Alpha’s president, Arnold Zlotnik, a 40-year fragrance industry veteran. Notably, Mr. Zlotnik launched Aromatic Technologies (AromaTech®, now Agilex®) in 1987. He sold his shares in the highly successful firm in 1998 before opening the doors of Alpha Aromatics, Inc., and its 80,000 sq. ft. facility in 2000.
Explaining his dogged preservation of fragrance history, Mr. Zlotnik explains, “Fragrance is not just my job or position or vocation—it’s my passion. And I enjoy sharing that same passion with my peers and clients.”
Notable items in the exhibit included ancient perfume-related pottery dating to 600 B.C.E., a porcelain bisque advertising statue from the mid-1850s, and antique copper distillation apparatus also from the 1800s.
If you would like more information about this topic or a copy of the Museum Guide, please contact Roger Howell at 412-252-1012 or email at Roger.Howell(at)AlphaAromatics(dot)com.
About Alpha Aromatics
Alpha Aromatics is a leading creator and provider of custom fragrances for scented products throughout the world. Alpha Aromatics fragrances are an essential ingredient in many fine perfumes and well-known consumer product brands, including personal care products, candles and diffusers, home care fragrances, and industrial and institutional products. To find out more, visit http://www.alphaaromatics.com.