Phonics School expands into China with a publishing deal

Share Article

London based edutainment specialist Enabling Genius has entered an agreement with digital publishing partner Wisdom Edition AS for PHONICS SCHOOL cartoon series (16 x 5 min) in mainland China. The deal will see new interactive books based on the original preschool literacy series created for Wisdom’s digital reading platform Pickatale and distributed directly to 20,000 schools.

Under the terms of the agreement, Wisdom Edition AS will develop a line of 16 completely new digital books based on the PHONICS SCHOOL animated series. A variety of interactive touch-feature and integrated video from the series itself will be specifically designed to encourage discovery and learning.

With offices in Beijing, Shanghai and Skopje, Wisdom Edition create digital children’s books and learning technology for web and mobile platforms geared towards young childhood education. Its flagship product is the mobile library app Pickatale, which offers more than 280 children’s books in five languages. Working with local sister company Qudu Education Culture Co. Ltd, the Pickatale app will begin distribution directly to over 20,000 schools and kindergartens throughout the country.

“China is a tremendous market opportunity for edutainment since parents value education and English language learning.” States Hana Rolles, Co-Founder of Enabling Genius. “The country has a growing shortage of qualified English teachers, while curriculums and materials used throughout the country are largely decentralised. Wisdom’s Pickatale platform is the ideal place for PHONICS SCHOOL to meet these challenges.”

Mark van der Maas, Wisdom’s COO, adds “Parents and teachers are looking for high quality products that enhance both in-class and after-class learning for children. PHONICS SCHOOL tells an engaging visual story which is both entertaining and educational. We loved the story of the letters coming to life and taking children on an edutaining adventure filled with magic.”

PHONICS SCHOOL tells the story of Phonikers - the letters of the alphabet - as they learn to master their natural powers to ‘transformagix’ into anything beginning with their sounds and change back by tracing their shapes. Targeting preschool children, the series teaches letter recognition, letter-sound association and shape tracing for pre-readers and builds fundamental phonics skills - phonics is the method by which children are taught to read and write in most English speaking countries.

The PHONICS SCHOOL series has been licensed by BBC Worldwide Learning and is currently in negotiation with various other broadcasters and platforms.

The Chinese e-learning industry is one of the fastest growing in China, with specific emphasis on video and mobile learning, and is the largest Digital English Language Learning country in the world. The market is expected to surpass USD 1 billion by 2020, in part due to Chinese parents’ ambition to see their children speak English to a very high standard.

# # #

About Enabling Genius

Enabling Genius is a London based kids content company that specialises in preschool edutainment. Founded by McKinsey alum Hana Rolles and former technology executive Ramin Absari, the company develops original programming that combines entertainment with education. Its flagship series Phonics School was developed to promote early literacy development in response to the global literacy gap, where children from less fortunate backgrounds are less likely to do well at school, impacting their life choices.

A graduate of the London Business School, Hana Rolles has extensive marketing, product development and commercial strategy experience across Europe, Asia and Africa in Telecoms and mobile payments sectors. Prior to creating Enabling Genius Hana also worked at Mckinsey & Co., a global consultancy renowned for its social responsibility platform.

Ramin Absari is an alumnus of Columbia University and London Business School, and brings extensive management, corporate development, finance and strategy experience across Technology, Telecoms and Media sectors to the company. Previous management positions were held at, NatWest Group, SE BANKEN, Vodafone PLC. & Rapid Bridge LLC.

About Wisdom Edition AS

Wisdom Edition AS is a publisher of digital children’s books and a platform for young childhood education with offices in Beijing, Shanghai and Skopje. The company was founded in January 2013 in Norway. Wisdom Edition AS’ core activities are the production of digital children’s books and learning technology for web and mobile platforms. The flagship product is the mobile library app “Pickatale”, which offers more than 280 children books in 5 languages. All content and technology IP is owned by Wisdom Edition AS with production is conducted in-house and through a network of over 200 vendors who offer story-writing and artist expertise.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Hana Rolles
Enabling Genius
+44 207 993 7160
Email >

Lisa Hryniewicz

7811 406 366
Email >
Visit website