Snapchat, Facebook, Instagram and Twitter to Share Spotlight at PR News’ Big 4 Social Media Summit on August 10 in San Francisco

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PR and marketing professionals charged with building awareness and community for their brands will get the opportunity to immerse themselves in the latest best practices in leveraging the four most important social networks at PR News' Big 4 Social Media Summit on August 10 in San Francisco. Early Bird rates end July 22.

Just as social media initiatives must be integrated into overall communications strategies and bottom-line imperatives, PR News has integrated Facebook, Instagram, Snapchat and Twitter tactics into one intensive day of learning at San Francisco’s Grand Hyatt. Among the brands that will be sharing their expertise in the use of these four networks are Condé Nast, the Golden Gate National Parks Conservancy, Adobe, Eastwick Communications, Walmart and The Clorox Company.

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Facebook, Instagram and Twitter are the essential social media networks for brands and organizations looking to tell their story and engage with audiences that work, play and share on what have become virtual lifestyle destinations. And Snapchat has become a major social media mover in its own right with 150 million daily active users. Attendees will learn the tactics needed to actively engage audiences and make their brand stand out among their competitors on social media. The conference includes seven how-to sessions geared toward communications professionals, networking opportunities, breakfast and a keynote luncheon focused on storytelling from Walmart's senior director of digital communications, Chad Mitchell.

Big 4 Social Media Summit attendees will become an expert in:

  •     How to give users a unique experience on Snapchat
  •     Fighting the battle for organic reach on Facebook
  •     How to use Twitter’s Periscope app for your organization’s video strategy
  •     How to visualize your brand’s stories with Instagram
  •     Putting paid social to work to amplify your brand’s messages
  •     Using Facebook Messenger and Snapchat to make personalized connections for their brand
  •     Measuring only what plays to an organization's business objectives

PR News is also holding a full-day Visual Storytelling Boot Camp the day before the Big 4 Social Media Summit, which will take place at the same location - the Grand Hyatt San Francisco. One- and two-day packages are available. More information:

Register now, the early bird rate ends July 22 for the boot camp and summit. A hotel room block is available through July 16 where attendees can get a special rate of $299/night. Rooms fill up fast so please book soon. Register:

To become a sponsor of this event, contact PR News Account Executive Lindsay Silverberg at lindsay(at)prnewsonline(dot)com For questions regarding attending the event, contact PR News' Jessica Placencia at jessica(at)accessintel(dot)com.

About PR News:
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at

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