Mediaplanet Aids in the Fight Against Cancer for All Ages with Former NY Giants Head Coach Tom Coughlin, Alex’s Lemonade Stand Foundation and Leukemia & Lymphoma Society

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Today, Mediaplanet announces the distribution of its second edition of “Revolutionizing Cancer Care,” a guide on the new developments in the medical field that are moving the industry closer to a cure.

Revolutionizing Cancer Care is a guide on how various cancers are researched, diagnosed and treated differently. For children, cancer research and treatment has taken a back seat in the field, but with the help of private donations and awareness efforts, this could change. “Childhood cancer is not one disease, but several. It’s not just adult cancer in little bodies. Targeted, specific research for all types of childhood cancer is needed to find less harmful treatments and cures,” says Jay Scott, Co-Executive Director of Alex’s Lemonade Stand Foundation. Former NFL Coach, Tom Coughlin also knows about the fight against childhood cancer. Through his organization, The Tom Coughlin Jay Fund, he has aided in financially supporting families dealing with a childhood cancer diagnosis. “When a youngster is diagnosed with cancer, the medical bills can be overwhelming as two-income households often shrink to one,” says Coughlin, on the difficulties families face during an already trying time.

Among the campaign partners is Patricia M. LoRusso, D.O., Co-Leader, Stand Up To Cancer-Melanoma Research Alliance Melanoma Dream Team. LoRusso discusses the importance of clinical trials as they benefit both the patient and medical developments, “Through a clinical trial, you may have access to experimental treatments that could be more effective against your disease than the treatment you are receiving now.” While clinical trials are aiding in treatment development, the hardest part is getting volunteers. LoRusso states that less than five percent of cancer patients actually enroll in clinical trials, even with a high success rate of previous trials.

The Revolutionizing Cancer Care campaign also gives patients and their family members tips on how to handle life after a diagnosis. Stacey Koleszar, Leukemia & Lymphoma Society Information Specialist, shares the unique role parents play when they also become caregivers, “It’s an unusual role for the parent to have to be both a parent and a medical caregiver. You feel like as a parent, your job is to protect your child and this is one thing you can’t protect your child from. “You couldn’t have prevented it. There’s nothing you can do to stop it. The best thing you can do is get them the best medical care available.” For the adult patient, Dr. Derrick J. Beech of Morehouse School of Medicine offers guidance on how to navigate through the only common denominator of all cancer diagnoses, “a life-changing moment for the patient, their friends and family.” Beech goes on to tell patients to pay close attention to all information presented by doctors, balancing sleep and diet and avoiding anyone with known, contagious diseases such as a cold or flu.

The print component of “Revolutionizing Cancer Care” is distributed within USA Today in the New York, Los Angeles, Washington DC, Baltimore, Boston and Seattle markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital campaign, click here.

The campaign was made possible with the support of Seattle Children’s Hospital, Fred Hutchinson Cancer Research Center, Kite Pharmaceuticals, Leukemia & Lymphoma Society, CNCR, Alex’s Lemonade Stand Foundation, Stand Up to Cancer, Morehouse School of Medicine, CureSearch, and Massachusetts General Hospital.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Stephanie King
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