Mediaplanet Partners with LifeStraw by Vesterguaard on a Cross-platform “Water Quality” Campaign

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Today, Mediaplanet announced the distribution of its second edition of “Water Quality,” an informative and inspiration publication on innovative water quality solutions.

Water Quality teaches readers what to look for in their water and the products and companies that are doing their part to provide clean water to our communities. Joel Beauvais, the Associate Administrator for the Office of Water at the Environmental Protection Agency says “While there are many challenges that we face, we want to ensure that you have the tools that you need so that you know what’s in your water. We encourage you to learn more and take action!”

Among the campaign partners is actress and activist Mary Elizabeth Ellis. She has recently set out on a journey, partnering with Well Aware, an Austin, Texas based non-profit, to provide awareness about water conservation and providing access to clean water in impoverished communities in Africa.

This Water Quality Campaign also highlights products that allow people to find safe drinking water anywhere, specifically using the LifeStraw filter. LifeStraw water filters and purifiers remove pathogens from water to make it safe to drink. LifeStraw products have been designed for outdoor enthusiasts, travelers and everyday hydration as well as for use by people in developing countries without access to safe water. LifeStraw ties consumer sales to its corporate mission -- to bring safe water to disadvantaged people -- through its ongoing Follow the Liters program, where every LifeStraw purchased provides safe water to one child in a developing community for an entire school year. The print component of “Water Quality” is distributed within USA TODAY in the Detroit, Los Angeles, Las Vegas, Washington, D.C., Baltimore, Chicago, and Atlanta markets with a circulation of 250,000 copies to an estimated readership of 750,000. Its digital component was distributed nationally through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital campaign, click here.

The campaign was made possible with the support of LifeStraw by Vesterguaard, General Electric, Calgon Carbon, 120WaterAudit, Elkay Manufacturing Company, Advanced Drainage Systems Inc (ADS), Brondell, Viqua, the Water Quality Association, the Environmental Protection Agency (EPA), Home Depot, Pfister, the American Water Works Association,, the Water Research Foundation, Chef Nathan Lyon, and actress and activist Mary Elizabeth Ellis.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Stephanie King
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