New World Angels Completes Investment in Admiral

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New World Angels' funding enables Admiral to expand programs helping publishers recover lost ad revenue.

New World Angels (NWA), Florida’s premier structured angel investor group, announced today a $672,500 investment in Admiral’s $2.5 million funding round. Admiral offers the industry’s most advanced analytics and revenue recovery platform for online publishers, helping them measure, analyze and recover ad revenue lost due to adblocking.

NWA participated with San Francisco and Pittsburgh-based Birchmere Ventures, Atlanta-based Mosley Ventures, Gulfshore Capital and the Florida Institute for the Commercialization of Public Research in Admiral’s oversubscribed seed round. This infusion of capital will enable Admiral to expand its New York-based sales and marketing to premium publishers worldwide, while also growing adoption of Admiral’s WordPress Plugin to measure adblock impacts and promoting Admiral’s Partner Program to recover and share revenue with select adtech partners most severely impacted by adblock. Publishers can signup at to see if they qualify for up to $1,000,000 of free revenue recovery and Partners can signup at to get started.

“New World Angels is delighted to complete Admiral’s nationwide investor syndicate for this offering. We look forward to supporting Admiral’s management team in solving a problem threatening the fundamental operating premise of the internet. We are grateful to our syndicate partners for sharing their powerful product and publisher feedback during our due diligence, allowing us to fund this opportunity less than eight weeks after hearing Admiral’s story,” stated Steve O’Hara, NWA President.

“Admiral is excited to have New World on board,” said Dan Rua, Admiral CEO. “New World’s diverse investor base brings a unique set of relationships and value-add to Admiral’s mission to help online publishers. I’ve known many of them as entrepreneurs and operators from my time as a venture capitalist and look forward to growing Admiral together.”

About New World Angels:

New World Angels (NWA) is a group of 60+ accredited, private investors, operators and entrepreneurs dedicated to providing equity capital to early-stage entrepreneurial companies with a strong presence in Florida. Members of NWA have extensive experience in founding, building, and managing companies in a wide variety of industries. NWA members are involved in the entrepreneurial communities from West Palm Beach to Miami on Florida’s east coast and from Naples to Tampa on Florida’s west coast. Since 2014, NWA has invested $7.4MM in growing US and international companies that are either based in Florida or have a strong presence in the state. In addition to providing funding, NWA members make their expertise and resource networks available to portfolio companies to facilitate a company’s growth.

About Admiral:

Admiral is the industry's most advanced analytics and revenue recovery platform to help premier web and mobile publishers Measure their adblocking problem, Engage their users to improve ad quality, and automatically Recover lost revenue. Admiral's Measure module is free for select publishers to size revenue losses down to the impression and dollar. Admiral's Engage, Recover, and Transact modules are available with a performance-priced guarantee -- publishers only pay when revenue is recovered. Interested publishers and partners are encouraged to visit or request more info from info(at)getadmiral(dot)com.

Sandra Arber
Director of External and Member Relations
New World Angels
(561) 372-6309

Lane Buschel
LBC for Admiral

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Sandra Arber
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