“Her experience in marketing and insights into the e-commerce industry will be a powerful asset as we continue to scale.” Brooke Beach
Atlanta (PRWEB) June 30, 2016
Kevy, an emerging e-commerce marketing automation platform, fresh off 36|86, where they were one of the top five finalist, has announced that startup veteran and marketing expert, Katharine Mobley, has joined its Board of Advisors.
The former CMO of WeCareCard, is deeply immersed in the startup ecosystem, not to mention she has spent the past two decades working with some of the world’s most recognized brands, such as Coca-Cola and Bank of America. She brings to the high-tech startup, extensive experience in go-to-market strategies, product marketing, fundraising and corporate partnerships.
“We are thrilled to welcome Katharine into the Kevy team,” said Brooke Beach, CEO and Cofounder. “Her experience in marketing and insights into the e-commerce industry will be a powerful asset as we continue to scale.”
A graduate of the University of Georgia and a native of Atlanta, Katharine has a vested interest in seeing the startup ecosystem of Atlanta rally behind female founders and executives. In addition to being an active participant in the current tech boom, she worked with startups such as RealEstate.com and KnowledgeStorm (acquired by TechTarget) during the 1990s. Having experienced both high growth tech scenes, she is thrilled to see the Atlanta Metro Chamber and the #ChooseATL movement embrace local entrepreneurs during this most recent tech boom.
With the rise of e-commerce and the pressing need for personalization, Kevy is unparalleled in its offerings to help online retailers engage and convert customers. Kevy helps retailers understand and react to the behaviors of every customer at massive scales and in real-time. They are transforming the online retail space for millions of stores and shoppers alike.
“With over 75% of B2C enterprises investing in personalized messages this year alone, Kevy is poised to capture a large portion of the e-commerce market share and increase engagement among online shoppers. Their increasing revenue and growing pipeline, clearly indicates that they have product with immense potential, so now was the perfect time to become actively involved by leveraging my knowledge and network for their brand.” said Mobley.
The power of Kevy lies in the platform's ability to learn what customers like, view, abandon and order. Kevy builds a Digital Customer Profile that quickly learns behaviors and is able to change both the website experience and email communication experience leading to increased engagement, conversions and sales. Kevy then provides more than 5 million potential interaction points to personalize the entire shopping experience for the purchaser. This powerful, proprietary engine gives retailers the edge they need to compete in a fast-growing market.
Investors and organizations interested in receiving more information on how Kevy is transforming the online retail space can experience a demo by going to http://www.kevy.com.
Kevy is an eCommerce Marketing Automation platform built uniquely for online retailers. Kevy’s mission is to give online retailers the tools and insights they need to grow their revenue and engage more customers. Kevy’s solution combines online behaviors with order data to help retailers send more personalized messages – at scale and in real-time. For more information about Kevy or its solutions, visit: http://www.kevy.com/demo/