Sitewire Launches New Performance Marketing Agency, Tailwind

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Tailwind, leveraging its demand generation expertise, human-technology integration, and consumer research capabilities, will drive clients’ digital media, brand, and profits through lead generation, performance display, and analytics & testing services.

Tailwind, a Performance Marketing Agency

Tailwind – Lead Generation Strategy

We’ve focused on a unique model in which we eliminate traditional agency waste, and connect the experts more directly with our clients. Nimble by design, we’re set up to more effectively drive the most important result - profit - for our clients.

Today, digital agency Sitewire (http://www.sitewire.com) officially launched its new demand generation/performance marketing agency Tailwind (http://www.findyourtailwind.com). In its 16th year providing paid media expertise to improve lead generation activities and ultimately profits for its partners, Sitewire has spun off Tailwind into a laser-focused, dedicated entity.

“Leveraging digital paid media to generate leads is no longer new - it's table stakes, and the space is crowded, making it hard for brands to choose the right partner, ” says Sitewire Co-Founder Bret Giles. “With our deep expertise, we’ve focused on a unique model in which we eliminate traditional agency waste, and connect the experts more directly with our clients. Nimble by design, we’re set up to more effectively drive the most important result - profit - for our clients. It was time to evolve our own brand to highlight that.”

Tailwind helps clients develop and implement digital strategies using lead generation, performance display, and analytics & testing services. Strategies can include a variety of channels and techniques that can be combined to create effective digital media campaigns, including SEO, paid media auditing, planning & buying, search optimization, social, native advertising, Google Analytics, A/B testing, profit & channel attribution modeling, and more.

Tailwind integrates human insight with tools and technology, further differentiating itself from other digital agencies. “What we do is more than just technology; and unlike many agencies, we don’t weave a web of complicated systems that hide mark-ups along the way. We leverage powerful partners, automation, and data systems to make our own expertise more effective,” says Christy Cole, Managing Director of Tailwind. “This is all part of how we get to the destination, which is most important. Most brands that come to us know they needs leads. They know they need to improve sales numbers. Yet they do not yet have specific profit goals and attribution models, which is what we can make happen. ”

The name Tailwind was derived from the agency’s desire to help clients create the momentum they need to reach their objectives – and do so with transparency and flexibility. “We put our clients first and foremost, we want them to succeed commercially, professionally, and personally, and we want them to know that we’ve got their backs,” Christy adds. “Taking on a new client and increasing their sales 116%, or running a one-week campaign that drives more leads than the entire previous year - Tailwind seemed like the perfect description for that.” Tailwind will continue providing services to Sitewire’s existing demand generation clients, but will be expanding its reach to mid-sized companies looking to improve the results they’re getting from their investments in digital marketing.

Learn more about Tailwind – including a comprehensive list of services offered, and their team of experts, at http://www.findyourtailwind.com, or connect with them via email hello(at)findyourtailwind(dot)com.

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Christy Cole
Tailwind
+1 4803130575
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Tailwind - An Audacious Studios Company

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