ISA Sign Industry Quarterly Economic Report Shows Growth Continues Above the Historical Trend

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All four sectors of the sign and graphics industry continue to grow in 2016 and are expected to continue growing above the historical trend through 2018.

The ISA Sign Industry Quarterly Economic Report shows all four sectors growing above the historical trend, an outlook that is on par with the previous quarter.

The ISA Sign Industry Quarterly Economic Report covers the second quarter of 2016 and forecasts into 2017. It assesses four segments—printing, electric/digital signage, and architectural signage—and related economic factors. In general, it shows growth for both the U.S. economy—gaining steam in 2017 and 2018—and a relatively stable global outlook.

The Economic Report, which was prepared in June, is sponsored by NASSD and compiled by IHS and Vandiver Associates. It analyzes each segment of the market upstream and downstream to allow users to stay current with evolving business conditions.

Highlights from the report:

  •     All markets remain above trend for 2017, with the outlook stable for all four market segments. All segments are expected to show growth well above the historical trend. This above trend growth for all market segments should remain through 2018 as well.
  •     In printing, the outlook for 2016 has been downgraded a bit for suppliers to the static side of the industry, with expectations now just slightly above the historical trend. The outlook should pick up in 2017 in a growth pattern on par with the trajectory previously forecast and remain solid for 2018.
  •     For suppliers to the electronic and digital sectors of the market, the expectations have been revised down to show the sector maintaining its historical trend. It’s is expected to pick up significantly in 2017 and remain strong in 2018.
  •     The expectations for 2016 for the end market for electric and digital signs remains very strong, and the growth should cool only slightly for 2017 and 2018.
  •     The end market for architectural signage should continue to see very favorable conditions through 2016. Growth should remain strong but decelerate through 2018 as demand returns to its long-term trend.

Key findings from the Q2 2016 ISA Sign Industry Quarterly Economic Report will be the topic of a free webinar July 28 from 2-3 p.m. Eastern Time. Economists will discuss the macroeconomic global economy, focusing on issues that could affect the sign industry supply chain, before delving into the specific microeconomic outlook shown in the report. Learn more at

The report is free for members of ISA, ISA Affiliated Association and NASSD. Non-members may purchase it for $1,000 per forecast. This research can be accessed at

About ISA
The International Sign Association (ISA) represents manufacturers, suppliers, and users of on-premise signs and sign products from the United States and 60 countries around the world. ISA and its Affiliated Associations work to support, promote, and improve the worldwide sign and graphics industry, which employs more than 200,000 American workers and has an economic impact of $37.5 billion.

Founded more than twenty years ago, NASSD is a nonprofit trade association for companies and organizations engaged in the full service wholesale distribution of sign and graphics products, and manufacturers of sign and graphic products, who distribute such products through sign and graphics distributors.

About the ISA Sign Industry Quarterly Economic Report
The ISA Sign Industry Quarterly Economic Report is designed to track current and future health of the on-premise sign industry with detailed market analysis by segment and industry. The ISA Quarterly Economic Report includes a custom market index approach, which presents a summary of forecast views of the business drivers. Users can track rapidly changing markets, respond to turning points and stay current with evolving business conditions. The ISA Sign Industry Quarterly Economic Report is compiled by IHS and Vandiver Associates on behalf of the International Sign Association.

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