Yamaha TransAcoustic Guitar Named ‘Best in Show’ at 2016 Summer NAMM

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Coveted Award Bestowed Upon Most Innovative Products at Annual Music Trade Show

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“This guitar makes me want to play when I sit down and play it. We were blown away by this,” said Tim Pratt, president, Dietze Music of Omaha, Nebraska.

The groundbreaking Yamaha TransAcoustic guitar, introduced this year and showcased at last week’s Summer NAMM show, was named “Best in Show” by a panel of industry experts at the annual music products trade event held in Nashville.

This coveted award is bestowed upon the most innovative products during the show’s NAMM U, where 300 business owners, suppliers, employers and endorsed artists gather to hear a distinguished panel of retail-buying experts present their top picks of all the products displayed at the show.

Part of the handcrafted Yamaha L series, the TransAcoustic guitar was recognized for creating an entirely new concept in acoustic guitar technology, enabling players to add both reverb and chorus to the natural sound of the instrument – which emanates from the guitar itself, without external effects or amplification.

The TransAcoustic guitar accomplishes this feat through the incorporation of an actuator inside the instrument. When the player performs, the strings cause the actuator to vibrate, which is then conveyed to the guitar body and to the air around the guitar, resulting in stunningly authentic reverb and chorus effects.

“This guitar makes me want to play when I sit down and play it. We were blown away by this,” said Tim Pratt, president, Dietze Music of Omaha, Nebraska. The two models, Yamaha LL-TA dreadnought and LS-TA concert acoustic, are available in Vintage Tint and Brown Sunburst finishes, with clear pick guards and ebony fingerboards. They each feature a solid Engelmann spruce top that has been aged with Yamaha A.R.E. technology, as well as rosewood backs and sides, which translates into a warm, yet powerful vintage quality tone. Five-ply mahogany and rosewood necks are climate resistant, and they intonate and stay intonated over time.

Yamaha LL-TA dreadnought and LS-TA concert acoustic guitar will ship in August.

For more information, visit http://4wrd.it/TRANSACOUSTICGUITAR 

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About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.

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