Princeton, New Jersey (PRWEB) July 08, 2016
Dataline, a pioneer in the convergence of offline and online data, announced the appointment of Dominick Insana as Director of Sales. Formerly of ChoiceStream, Insana brings over 10 years of digital sales experience to Dataline.
“This is an accelerated growth period for the digital side of our business,” said Paul Sobel, CEO. “Dominick has a holistic understanding of the digital ecosystem, and a passion for helping his clients get the most from their marketing strategies.”
Insana’s primary focus will center around growing new relationships for Dataline’s digital offering. Dataline Digital captures cross-channel movement to tie offline customers to their digital footprint.
Prior to working at ChoiceStream, Insana cofounded Ohvida.com, where he also served as the company’s CMO.
Headquartered in Princeton, New Jersey, Dataline has offices around the country in New York, Washington D.C., and Chicago.
Founded in 2000, Dataline is a pioneer in the convergence of offline and online buying habits. Established as a direct marketing company, Dataline now runs both offline and online divisions. Dataline Digital empowers marketers to reach known buyers through transforming offline transactional data into over 400 digital audience segments. Partnering with a select group of DMPs, DSPs, and Exchanges, Dataline’s custom segments are built through a proprietary offering, combining offline modeling and sophisticated analytics. With roughly 300 million unique records and over 2,000 data points, Dataline scales target audiences to meet the goal-based needs of today’s marketers and clients.