Carbonview Research Gains Insight into the Consumer and Market Impact of Amazon's Private Label Consumable Products

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Carbonview Research, the research arm of Stagnito Business Information + Edgell Communications and the Path to Purchase Institute, recently conducted exclusive consumer research immediately after news broke that Amazon was to begin selling perishable private-label foods and consumables.

With as much as 55% of the Primary Shopping Community being Amazon Prime members and more than 50% seeing this introduction as positive, this research demonstrates the power of the Amazon brand and provides early cautionary signs of quickly increasing competition for retailers and manufacturers.

For more information about the research that was conducted or to obtain a copy of the full research report, contact APLreport(at)

About Carbonview Research:
Carbonview provides qualitative and quantitative marketing research to inform strategic business decisions and create high-impact marketing programs. As a wholly owned subsidiary of Stagnito/Edgell/P2PI, Carbonview can reach consumers, shoppers, or retail businesses through its extensive access across all retail channels. Learn more at

About Stagnito Business Information + Edgell Communications and the Path to Purchase Institute:
Stagnito + Edgell has created the definitive Business Intelligence Resource for retailers, retail suppliers, and technology vendors. The company informs, connects, and provides predictive analysis through custom and syndicated research, data, media, and events. Learn more at

The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at

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