Southern Vacation Rentals Extends Reach of Area General Manager

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Richard Lamar, General Manager of the West Region of Southern, will now serve Fort Walton Beach.

Southern Vacation Rentals – a locally owned and operated company that represents Northwest Florida and Coastal Alabama condo rentals and vacation homes – is pleased to announce that Richard Lamar, West Region General Manager, will now serve the owners and guests of Fort Walton Beach, in addition to those of Fairhope, Gulf Shores, Fort Morgan, Orange Beach, Perdido Key, Pensacola Beach and Navarre Beach. In this role, Richard will work to expand Southern’s vacation rental property management program, as well as oversee operations and act as a community liaison in each of the aforementioned areas.

“Richard grew up in Fort Walton Beach and began his career with us in our Okaloosa Island office 12 years ago,” said Scott Seay, Chief Executive Officer. “His extensive knowledge of the area and his years of experience as a general manager with Southern make him an excellent choice as the leader of Fort Walton Beach, as well as the entire West region.”

While Richard will focus on the West Region of Southern, General Manager Chad Blankenship will continue to oversee Southern’s East Region, which includes Destin, Scenic 30A and Panama City Beach. This operational shift will allow both general managers to better focus on opportunities for growth and expansion of Southern’s Gulf Coast property management program within their regions. It will also help to streamline operations within each local office.

Southern Rentals and Real Estate is a premier provider of vacation rental, residential leasing, real estate and property management services in Northwest Florida and Coastal Alabama. Established in 1995, the company is owned and operated by two sets of brothers, Brad and Mike Shoults and Kevin and Kerry Veach, and Susan Carleton. Southern represents nearly 1,000 vacation rentals, approximately 1,100 long term rentals, countless real estate opportunities and more than 40 associations along the Gulf Coast. The Southern family of companies includes Southern Vacation Rentals, Southern Residential Leasing, Southern Real Estate Sales, RE/MAX Southern and Southern Association Management. For more information, visit

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Audrey Brown
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