We are excited to announce the change, and look forward to pivoting toward more mobile initiatives. We have a lot to do and will hit the ground running.
New York, New York (PRWEB) July 01, 2016
The Reading Room business, including its website and Bookstr platform, has been sold for an undisclosed sum to a new entity and rebranded as Bookstr.
The Reading Room, which boasts almost 2 million members, and more than 2.5 million organic social media followers will continue as a web discovery site under the Bookstr brand. The focus of Bookstr will be on mobile and dedicated to the discovery of new books and authors, with the launch of the Bookstr app scheduled for later this year. The app will predominantly focus on millennial women aged 18-34 who already make up the core of The Reading Room’s user base.
Effective immediately, Sarah Elizabeth Hill has been appointed CEO of Bookstr, Inc. Sarah, formerly head of Product and Marketing for The Reading Room, has been a major contributor to the growth in The Reading Room’s audience and is ideal to take up the role.
“I am delighted Sarah has accepted this role," said Reading Room Inc. CEO Kim Anderson. "She is a thoughtful and dynamic leader and I can think of no-one better to take on this challenging role. She is ideal to develop this next phase of social discovery for books.”
“We are excited to announce the change, and look forward to pivoting toward more mobile initiatives. We have a lot to do and will hit the ground running.” Hill said.
She continued, “Our customers have paved the way for us in defining what it is they want from a book discovery platform on mobile. That means being immediate, social, and engaging, while at the same time providing highly relevant, trusted content and recommendations. Bookstr aims to provide a breakthrough social platform to help readers find the books they want to read.”
Advisers to Bookstr include New York based tech and publishing heavy-weights: Michael Friedman, Mark Edmiston, and Missy Godfrey.
Based in New York City, Bookstr is at the forefront of engagement and discovery with an emphasis on mobile while encouraging customer engagement across platforms.