Inventory Crowdfunding Via Kickfurther Popular With Young Users Eager To Earn Profits

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Survey finds that buyers crowdfund inventory to supplement traditional investments while supporting small businesses

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"My favorite part of Kickfurther is...seeing a business thrive after backers fund it."

A new survey of users conducted by Kickfurther - the leading inventory crowdfunding marketplace that connects companies and individuals - finds 73% of the platform’s users are under the age of 35 and more than one-third have graduate degrees. The survey also found 55% of users earn less than $75,000 per year, and revealed the top reasons for using the platform to crowdfund inventory are to earn profits and to supplement traditional investments, while supporting small businesses.

“I founded Kickfurther because I struggled to secure a line of credit for my merchandising company, while my savings account was earning less than 1%,” said Sean De Clercq, Kickfurther Co-Founder & CEO. “With these insights, I saw the opportunity to give typical income earners access to lucrative short term profit opportunities by crowdfunding inventory. These survey results give us confidence our users understand and appreciate our value proposition. We’ll continue to rely on their feedback as we plan our growth trajectory.”

The Kickfurther survey also revealed 82% of users are likely to share businesses and products they enjoy with friends and family, and two-thirds commit at least 20% of their investment dollars to alternative investments. Asked to answer “[m]y favorite part of Kickfurther…”, users responded with “seeing a business thrive after backers fund [it]”, “[t]he positive news from small, successful businesses and the return from supporting them”, “I am able to diversify…with small amounts of money”, and “[y]ou can earn more than just letting money sleep in the bank.”

Kickfurther is the only marketplace where people can buy inventory for brands they love and earn profits when that inventory sells. The opportunity to purchase inventory on Kickfurther is unique because of the easily understood nature of the products and the low amount of capital needed to start earning profit in the retail market.

About Kickfurther
Kickfurther is a leading inventory crowd­funding marketplace that connects companies with individuals. The Kickfurther marketplace enables consumer product companies seeking capital to grow by sharing sales opportunities with individual buyers interested in putting their money to work in the retail market.

Businesses post Consignment Opportunities by choosing the amount of inventory capital they want, the profit buyers will earn, and the estimated duration of time it will take to sell the inventory based on prior sales history. Since its 2015 launch, Kickfurther has funded more than $8 million of inventory in 300 Consignment Opportunities by more than 240 companies. Kickfurther users have earned, on average, more than 2% consignment profit per month on completed offers.
For additional information, please visit http://www.kickfurther.com.

Company Contact:
Erik Straub CMO
Kickfurther
Direct: 908-­698­-3130
Email: erik(at)kickfurther(dot)com

Media / PR Contact:
Anna Maria Alejo
Direct: 720-­989-­5395
Email: anna(at)kickfurther(dot)com

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Erik Straub
Kickfurther
+1 908 698 3130
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Sean De Clercq
Kickfurther
(908) 405-6688
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