BC Bonacure Repair Rescue Relaunch by Schwarzkopf Professional

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Hair Savior BC Repair Rescue Is Stronger Than Ever With the Introduction of Two Innovative Products!

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The secret to REPAIR RESCUE lies in the combined action of the all-new Reversilane and Cell Perfector Technologies. Hair is deeply reconstructed inch by inch and protected by a reactive anti-friction shield.

If only you could turn back the clock! Beginning July 2016, Schwarzkopf Professional makes this a possibility; with the relaunch of BC Repair Rescue, and the introduction of two new hair care products. The damaging effects of styling sins, including; heat damage, frequent coloring, straightening and perms can now be forgiven with both new hair saviors and the new and improved hair care range from BC Repair Rescue by Schwarzkopf Professional. Whether used as a salon treatment at partner salons, or as basic hair care at home, the result is wonderfully shiny, healthy-looking hair – that’s so beautiful, you’ll think your styling sins never even happened.

BC Repair Rescue
What’s new? BC Repair Rescue is relaunching its existing products, along with the addition of two new hair saviors; the S.O.S Elixir and Nutri-Shield Serum, to the BC Repair Rescue range.

The BC Repair Rescue S.O.S Elixir, a new three-phase intensive treatment, nourishes the hair and restores the inner cortex. Designed for use as a conditioning treatment after shampooing, it can also be used as a primer before an intensive treatment. The BC Repair Rescue S.O.S Elixir’s Reversilane and Cell Perfector technology with hydrolyzed keratin transforms badly damaged hair into silky soft tresses.

The new BC Repair Rescue Nutri-Shield Serum is BC Bonacure's first dual-action serum that replenishes the hair structure while protecting against damaging UV rays and temperatures of up to 428 °F.

The Technology
When the hair goes through external aggressions such as chemical processes, heat, UV-rays and free radicals, the cuticle becomes brittle or can even totally disappear leaving the hair fiber open and unprotected, the hair is damaged. The damaged hair is altered at two levels. Inner level cortex reveals deep structural gaps.

Damien Carney, Schwarzkopf Professional North American Creative Director, has elevated hairstyling into an art form through an impressive body of work with a virtual who’s who of fashion and beauty, weighs in on the newest additions to the BC Repair Rescue Collection:

The secret to Repair Rescue lies in the combined action of the all-new Reversilane and Cell Perfector Technologies. Hair is deeply reconstructed inch by inch and protected by a reactive anti-friction shield. As a result, hair is instantly and visibly repaired, strengthened, full of movement, with incredible shine and softness. Hair is so much easier to maintain and style, BC Repair Rescue it’s my number one product regime.

BC Repair Rescue: The New Products

New: BC Repair Rescue S.O.S Elixir
Instantly transforms badly damaged hair into silky soft tresses. The three-phase intensive rinse-out treatment nourishes the hair and restores the inner cortex.
3.38 fl.oz.; $21 each.

New: BC Repair Rescue Nutri-Shield Serum
A dual-action serum that replenishes the hair structure while protecting against damaging UV rays and temperatures of up to 428°F. 1.01 fl.oz. + 1.01 fl.oz.; $28 each.

BC Repair Rescue: Complete Care System:

BC Repair Rescue Deep Nourishing Shampoo
The extra-nourishing shampoo for extremely damaged hair restores vitality, softness and shine. 8.5 fl. oz.; $18 each.

BC Repair Rescue Conditioner
The highly effective formula cocoons each strand to immediately improve combing and manageability, while ensuring a healthy, smooth feel. 6.8 fl.oz.; $21 each.

BC Repair Rescue Spray Conditioner
The bi-phase leave-in formula combines an efficient concentration of ingredients that instantly improve the feel of the hair, leaving it soft and supple. Immediately recharges hair with essential moisture while elasticity is vastly improved, creating enhanced manageability. 6.8 fl.oz.; $18 each.

BC Repair Rescue Deep Nourishing Treatment
An intensive treatment for badly damaged hair that contains 250% more nourishing ingredients than the Repair Rescue Treatment. Makes rough hair soft and smooth. 6.8 fl. oz.; $28 each.

BC Repair Rescue Sealed Ends
Gently seals lengths and ends to help prevent split ends. 2.5 fl.oz.; $21 each.

The new BC Repair Rescue range will be available at Schwarzkopf Professional partner salons, in addition to ULTA and LoxaBeauty.com, beginning in July 2016.

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About Schwarzkopf Professional
Schwarzkopf Professional, part of the Beauty Care business unit of Henkel Consumer Goods, has been a leader in the salon industry for the past 118 years. Present in over 80 countries, and established as a global leading supplier in the hairdressing business; Schwarzkopf Professional offers brands and technologies that make people’s lives easier, better and more beautiful. Based on a professional partnership with the hairdresser, Schwarzkopf Professional focuses on providing innovative concepts and services, which match the needs of their international salon clientele.

Well known international brands include; Igora (color), BLONDME (blonde color, care and styling), BC Bonacure (care), OSiS+ (styling) and Essensity (ammonia-free color).

Founded in 1876, Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known North American brands such as; Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives.

For additional information, please visit our website at Schwarzkopf-ProfessionalUSA.com. For up to the minute news on all things Schwarzkopf Professional, follow @SchwarzkopfUSA on Instagram and Twitter, and also connect with us on Facebook at: Facebook.com/SchwarzkopfProfessionalUSA.

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Jordan Landes-Brenman
Beach House PR
+1 (310) 693-2991 Ext: 1033
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Schwarzkopf Professional
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