nThrive and Aloft Group Celebrate the Rebrand and Launch of a Dynamic New Health Care Solutions Brand

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The new nThrive brand is introduced this week at the Healthcare Financial Management Association’s 2016 Annual National Institute in Las Vegas

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“Guided by Aloft Group’s brand strategy and creative process, it emerged that this captures the type of resource we aspire to be as we help our clients reach new levels of success in a new era of health care.” - Kristen Saponaro, CMO of nThrive

Healthcare brand strategy consulting and marketing communications firm, Aloft Group, announced today the rebrand of MedAssets, Precyse and Equation, three leading organizations in revenue cycle management, health information management and analytics into the single enterprise, nThrive™. The newly named organization delivers industry-leading technology, consulting, services, analytics and education to provide a complete patient-to-paymentSM solution for the healthcare industry.

Download the nThrive logo here: https://www.dropbox.com/sh/1gf8ridhoa1l4cv/AACm6K0mKTGosNw31MrtIzLWa?dl=0

nThrive was launched this week at the 2016 Healthcare Financial Management Association Annual National Institute (HFMA-ANI) in Las Vegas.

“This brought together two of our strengths, branding and the healthcare industry, and we’re delighted to have the opportunity to be entrusted to rebrand these three companies into one,” said Matt Bowen, president and CEO of Aloft Group. “Having a story behind the new company’s name was an important element to our strategy, and we were able to accomplish that. nThrive means to thrive to the highest level, to the nth degree – and it becomes a very strong narrative for them as they tell their patient-to-payment story to the industry. We’re grateful to the executives of MedAssets, Precyse and Equation, along with Pamplona Capital Management, the investment firm who had the foresight to merge them into one, to allow us to solve this branding challenge.”

“Thrive to the highest level is exactly what we hope to do as a company — enabling our clients to prosper in every community they serve," said Kristen Saponaro, chief marketing officer of nThrive. “Guided by Aloft Group’s brand strategy and creative process, it emerged that this captures the type of resource we aspire to be as we help our clients reach new levels of success in a new era of health care.”

nThrive unifies the clinical and financial objectives of healthcare organizations, advises and drives overall performance with leading practices and analysis, while ensuring sustainable change through education.

“We believe that everyone in every community deserves to know that their health and their lives are in capable, caring hands," said nThrive CEO Joel Hackney. “We have a powerful message to deliver and our partnership with the Aloft Group has helped us crystalize and communicate the unique patient-to-payment solutions we bring to health care.”

nThrive is the first company of its kind to offer healthcare's most comprehensive patient-to-paymentSM solution, another key component of the new brand strategy. Through the integration of its expertise of the entire revenue cycle, it delivers unmatched benefits to the providers it serves. And because nThrive is independent, unlike other organizations in the space, it is not influenced by payor or provider owners, allowing it to focus solely on solutions that are unbiased and aimed solely at what's best for its clients, ultimately enabling them to thrive.

For more information on nThrive, you can visit their new website: http://nthrive.com/, and for more information on Aloft Group’s branding strategy services, please visit http://aloftgroup.com/brand-strategy/

About Aloft Group, Inc.

Aloft Group is an internationally focused brand strategy, strategy-organization alignment and marketing communications firm committed to helping organizations achieve business and sales objectives and attain leadership positions across countries, markets and channels. Aloft Group specializes in health and health technology and has helped lead growth brand strategy and growth initiatives with such brands as the New England Journal of Medicine), FUJIFILM Medical Systems, AAAS-Science Magazine, MediRevv, Sciex, Beacon Partners, GE, The North Face, Clinithink and Nuance. Aloft is part of E3, a hands-on team of over 1000 from 30 organizations across 24 countries. For more information, please visit http://www.aloftgroup.com. Follow Aloft at http://www.twitter.com/aloftgroup.

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