We’re helping China Eastern Airlines to use their payments platform as a foundation to fulfil their global ambitions.
SHANGHAI (PRWEB) July 05, 2016
The fourth largest airline in the world* China Eastern Airlines (CEA) has selected Worldpay as its primary international payments provider, in a deal that saw payment acceptance rates across the carrier’s growing list of websites rise to more than 90 percent in the weeks following implementation.
Serving more than 80 million travelers every year, CEA needed a payments platform that could help grow its international and long-haul business, particularly in key global markets such as the U.S., Asia, Australia and Europe. As a leading acquirer with truly global coverage, Worldpay was ideally placed to deliver a complete payments infrastructure across the airline’s 17 local websites. The stability of Worldpay’s payments system also had immediate benefits for CEA’s business, which saw payment acceptance rates on those websites covered in the first phase of implementation soar to more than 90 percent for the first time.
Following the successful connection to the Worldpay payments platform for its U.S., Canada and Singapore websites, CEA chose to bring forward the next phase of its implementation in Hong Kong and the Philippines and saw payment acceptance rates in these markets also rise to more than 90 percent. The Worldpay solution is now live across 14 of CEA’s local websites, with the final phase of Korea, Taiwan and Japan completing rollout this month.
Worldpay is also to compete more effectively with other global airlines by unlocking the value of its transaction data. Data insight from Worldpay in the form of payment approval rates and customers’ preferred payment methods is playing a central role in helping CEA to improve the service it provides travelers by gaining a better understanding of their payment journey. Worldpay’s global reach and multi-currency pricing also means CEA is well positioned to provide an excellent payment experience to passengers in new territories as they come online, using a solution which will enable travelers to buy flights using locally preferred payment methods, such as Alipay or PayPal.
A CEA spokesperson said: “At China Eastern Airlines, our global vision is to provide the ever-increasing number of travelers across the world that fly with us with an exceptional service from the moment they log on to our website, to the moment their flight touches down. The payment experience we provide online is a critical part of providing the welcome and reassurance our customers require before flying. We are delighted that our collaboration with Worldpay has been so successful to date and look forward to working further with them as our international business grows.”
Shane Happach, Managing Director, Global eCommerce, at Worldpay concluded: “The rising economic power of Asia, along with increased travel to and from the region, means carriers like China Eastern Airlines are in a great place to join the elite club of globally recognized airlines. By helping to provide great eCommerce experiences backed up with the data and insights they need to continuously improve their services, we’re helping China Eastern Airlines to use their payments platform as a foundation to fulfil their global ambitions.”
*According to CAPA (Center for Aviation) airline ranking, by number of seats, 2015.
Worldpay is a leading payments company with global reach. We provide an extensive range of technology-led payment products and services to over 400,000 customers, enabling their businesses to grow and prosper. We manage the increasing complexity of the payments landscape for our customers, allowing them to accept the widest range of payment types around the world. Using our network and technology, we are able to process payments from geographies covering 99 percent of global GDP, across 146 countries and 126 currencies. We help our customers to accept more than 300 different payment types.
About China Eastern Airlines
China Eastern Airlines Corporation Limited has its headquarters located in Shanghai. As one of the three major airlines in mainland China, it flies a fleet of more than 500 long-haul and short-haul aircraft with an average age of less than seven years. China Eastern serves nearly 80 million travelers annually and ranks among the world’s top five airlines in terms of passenger transportation volume.
As an official member of SkyTeam, China Eastern has extended its flight network from Shanghai to 1064 cities in 178 countries via close cooperation with SkyTeam member airlines. Members of Eastern Miles can participate in the mileage accumulate and redeem program, enjoy member benefits and use any one of the 564 VIP lounges across the world within all 20 SkyTeam member airlines.