Free People to Open at Fair Mall in Danbury, Connecticut

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The lifestyle brand opens its third store in Connecticut.

Lifestyle brand, Free People, will bring its apparel to Fair Mall, Connecticut’s second largest shopping mall located in Danbury, CT on Friday, July 8th 2016. At 4,641 gross square-feet, Free People is excited to open its third store in Connecticut. This will be the brand’s 122nd store across the United States and Canada.

The store will be designed in the brand’s Black Smith’s Cottage concept. Highlighting the more rugged side of the Free People girl, the space is designed to feel like her personal studio workshop by featuring a mix of rugged elements and feminine details throughout. Customers will be welcomed through a custom steel and glass storefront featuring double entry doors and custom hardware. A natural brick base will adorn the storefront, with natural brick pavers positioned at the alcove entry and a 3’ brass backlit ‘Free People’ sign installed on top of a large blackened laser cut panel on the store’s façade. Inside the space, the palette is soft and light. Reclaimed wide plank wood flooring changes direction within the store for easy customer navigation. Intricate wood beam details on the ceiling, featuring white washed wood slats and hemlock joists, further help delineate the store’s multiple shopping areas. Reclaimed white painted bead board, soft maple cladding, plaster walls, and blackened leaning floor mirrors help complement the studio theme, while mica plaster and twinkle lights throughout further speak to the feminine aspect. 7 fitting rooms will be nestled towards the rear of the store featuring white washed wood slats, dusty pink plaster walls, and special coin curtains. Customers will be able to checkout through a central 3 POS cashwrap featuring a reclaimed bead board backwrap with yarn filled cubbies.

Free People Danbury will be filled with a range of fashionable apparel full of bright colors and prints perfect for summer. The store will have a large denim shop featuring basic denim styles, shorts, and one pieces to pair with FP essential and graphic tees. A large selection of dresses will be available from maxi, mini and romper styles. Danbury will have a large assortment of shoes from boots, sandals, and other options. FP’s ‘Intimately’ line will be available in store highlighting bra and undie match sets as well as a few lifestyle pieces such as lacey bodysuits, robes, and sleep shirts. Accessories will include essentials bags, hats, belts, and jewelry.

The store will be opening on Friday, July 8th. To celebrate the opening, the brand is launching a sweepstakes for local customers. From July 1st through July 8th, local customers can enter for a chance to win $500 worth of Free People product. To enter, customers must visit: http://www.freepeople.com/danbury-fair-sweepstakes/

Each Free People store offers personalized shopping experiences from a team of expert stylists. Free People Danbury, CT customers can schedule a one-on-one appointment with their favorite stylist, as well as interact and gain inspiration through the brand’s online Style Community, FP Me.

Free People Danbury, Connecticut will be located at Fair Mall 7 Backus Avenue 06810. Store hours will run Monday through Saturday 10AM-930PM, and Sunday 11AM-7PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)freepeople(dot)com.

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About Free People
Free People is a specialty clothing brand featuring the latest trends and vintage collections for women who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels including the Free People Global site, the Free People UK site, and the Free People China site as well as specialty boutiques, top department stores, and the brand’s free standing retail locations in the U.S. and Canada.

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Katerina Patouhas
Free People
+1 215-454-3871
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