Engage3 Names Rob Culin Senior Vice President of Personalization to Improve Relevance and Profitability of Trade Promotions

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Former dunnhumbyUSA, DemandTec, and Kraft executive joins Engage3 to simultaneously personalize promotions and optimize trade funds for customers with E3’s Consumer Engagement and Personalization Platform.

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Culin spent five years with dunnhumbyUSA as the Senior Vice President of Shopper Insights and Strategic Programs, supporting over 300 US manufacturer clients through shopper insights and targeted marketing.

Engage3, a leading competitive intelligence and consumer engagement company, announced today that Rob Culin has joined the team as Senior Vice President of Personalization. Culin will be responsible for leading and implementing E3’s Consumer Engagement and Personalization Platform as they launch with consumer media companies, retailer loyalty programs, and the connected home.

Culin spent five years with dunnhumbyUSA as the Senior Vice President of Shopper Insights and Strategic Programs, supporting over 300 US manufacturer clients through shopper insights and targeted marketing. Culin also served as the Senior Vice President of Consumer Products Industry and Collaborative Programs for IBM DemandTec, where he led the delivery of SaaS based trade optimization solutions between retailers and consumer products companies such as Target and Procter & Gamble.

“Rob has demonstrated a history of creating win-win solutions for retailers and manufacturers, particularly when it comes to trade optimization and targeted marketing,” said Ken Ouimet, Founder and CEO of Engage3. “This is an exciting time for the company and I cannot think of a better person to lead our personalization efforts.”

Culin also spent six years at Kraft Foods in a variety of roles including Brand Management and Strategic Planning. He has held positions with management consulting firms such as Kurt Salmon Associates where he was a Principal, as well as Andersen Consulting and AT Kearney. Rob holds an MBA from the Kellogg Graduate School of Management and a BA in Engineering and Economics from Brown University.

“It has been a pleasure to work with Engage3 over the last 6 months in an advisory capacity and I am immensely excited to join full time as the company implements its Consumer Engagement and Personalization Platform,” said Culin. “The platform and the company’s partner ecosystem have been designed to allow us to simultaneously help businesses build loyalty and acquire new customers. The 5x improvement that the platform has demonstrated when compared to traditional mass promotions far exceeds the industry standards and I am excited to partner with retailers and manufacturers to roll this out.”

About Engage3™:
Founded by the same team that pioneered Retail Price Optimization at Khimetrics, Engage3 combines data science, deep domain expertise, and innovative technology to be a leading competitive intelligence provider and consumer science company. Engage3’s omni-channel competitive intelligence SaaS platform, MissionControl™, improves CPG companies’ competitive visibility and maximizes the ROI of their competitive intelligence programs. MissionControl™ is powered by advanced predictive analytics and Engage3’s historical product and pricing database, which consists of over 8 million UPCs and 10 billion price updates per year across over 32,000 retail locations. Engage3 is also recognized by IDC Retail Insights as a first mover in providing participatory commerce solutions for retailers and manufacturers via its personalized offers platform, Vantage Offer Optimization™. The platform leverages digital assistants to enable true 1-1 offers that improve the ROI of trade funds 5x over traditional promotions and help retailers & brands transition to this hyper competitive future of personalized pricing. More information is available at http://www.engage3.com.

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