Las Vegas, NV (PRWEB) July 05, 2016
Alterra Group LLC, an independent mortgage bank headquartered in Nevada with offices in ten states, announced today Angela Carrasco as Director of Public Relations and Social Media.
Alterra Home Loans is a 100% minority-owned (Hispanic) lender. Since 2010, Alterra’s retail outreach has been aimed primarily at the Hispanic marketplace and within the past three years, Alterra more than tripled its retail loan production, generating nearly $1 Billion in mortgage loan closings in 2015.
Press-relations guru Angela Carrasco brings over nine years of media and communications experience in the multicultural market. Carrasco is a dynamic storyteller who joins Alterra Home Loans from the East Coast, where her previous work with Havas PR won her a spot on the 2015 list of PR News's Rising PR Stars 30 & Under as well as a 2016 Multicultural hero Award.
She has led strategic Hispanic and General Market media relation efforts and programming for major clients in the top markets: NYC, Miami, LA. Initially launching her career in strategic advertising, Angela has spent almost a decade pitching media on behalf of a wide range of clients such as Nintendo, Sony, Warner Bros., Nike, Verizon, JCPenney and Big Lots!
Ms. Carrasco will lead the Public Relations and Social Media efforts for Alterra Home Loans where she will be developing and executing proactive, brand-building strategies to help increase brand awareness.
“We have been laser focused on building a business the serves our mission and people, however we haven’t been great a getting that message out. We are ready, our team is ready and the market is ready. Angela is the perfect person to help us promote our mission, opinions and our continued commitment to serving the fastest growing household segment in the country.” – Jason Madiedo, CEO.
About Alterra Home Loans
Alterra Home Loans is a minority-owned, Nevada-based retail lender that provides mortgage loans and refinancing services to new and existing homeowners. With offices in ten states, Alterra is committed to helping consumers “build wealth through homeownership” by offering high quality financial mortgage solutions that are supported by sophisticated tools, better processes and innovative products. Alterra’s inclusive approach to mortgage lending is focused on helping consumers of all cultures, especially those that are underserved, attain financial security and create a better life for themselves and their children by achieving the American Dream.