INXPO’s 12.9 Release Furthers Marketers Ability to Drive Quality Leads through Online Events

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INXPO’s latest product release geared towards marketing and lead generation solutions on the INXPO Event Cloud® platform.

INXPO, the leader in live online events powered by video, is expanding their Event Cloud® product line with their 12.9 Product Release made available to all customers on June 25, 2016. The new features of the release impact each solution within the INXPO product suite.

For INXPO’s Webcasting customers the new Webcast Portal provides a streamlined, intuitive vehicle for customers to showcase live and on-demand webcasts embedded directly on their website. The Portal gives customers’ webcasts a home and the option of having a series approach to their webcast programming, instead of one-off topics. Webcasts can be grouped and filtered under different topics or categories, so the intended audience can go directly to the content they are most interested in. The Webcast Portal is a great marketing tool giving your live and on-demand webcasts a branded destination that can be used to drive interest to other programming.

Business TV (BTV) or Corporate Communications customers will be introduced to the Spotlight Editor, which allows for customization and scheduling of programs displayed in the featured Spotlight section inside their video portal.

For Online Event customers, the new Agenda Builder gives attendees the opportunity to create individual online event experiences with personalized agendas. Enhancing the attendee experience by allowing them to select and bookmark which sessions are most relevant, to optimize their time and maximize event value.

In addition to the Agenda Builder, INXPO’s marketing automation integration has new upgrades for virtual event customers. The latest marketing automation update improves lead generation quality and simplifies the collection process by providing customers with access to presentation-level activity and engagement data.

“This data activity gives our customers more insights so they can better understand their leads’ interests and in turn help with the nurturing and scoring of their leads,” commented Corey Grabow, Developer, Integrations and API Specialist for INXPO.

INXPO takes pride in evolving their products and services to help address their customers’ needs, and is committed to providing the best end-to-end event experience with its Event Cloud® and Events-as-a-Service (EaaS) offering.

“Our customers inspire us every day to provide new features to make our INXPO Event Cloud® platform easier to create, manage and use,” said Ryan Vahey, Senior Product Manager for INXPO.

About INXPO

INXPO’s Event Cloud® empowers organizations to reach their stakeholders through engaging online video events — on any device, at any time. Our solutions for Marketing, Corporate Communications, Training and Sales Enablement are trusted by many of the world's most esteemed enterprises, including Aon, Cisco, Gap, Microsoft and UnitedHealthcare, to create memorable online experiences.

To learn more about how INXPO can fit into your organization's communications strategy contact us at contactus(at)inxpo(dot)com or call us at (312) 962-3708.

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Angela Ruggeri
INXPO
+1 3129623708
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INXPO

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