“We’ve seen potential buyers...becoming more reliant on online search and digital publications to learn about potential solutions for their needs. We’re confident a committed approach to inbound marketing will make it easier for customers to discover GFC.
Appleton, Wis. (PRWEB) July 07, 2016
Weidert Group, a B2B inbound marketing agency and Platinum Level HubSpot Partner, has been selected to execute an integrated inbound marketing program for the Gordon Flesch Company (GFC). Weidert Group will create content resources, promote the company and its resources on social media, enhance the effectiveness of its website, and assist with lead nurturing and sales enablement efforts.
Kelly Moran, GFC’s senior vice president of sales and marketing, views inbound marketing as a strategic imperative. “We’ve seen potential buyers of our various managed services becoming more reliant on online search and digital publications to learn about potential solutions for their needs. We’re confident a committed approach to inbound marketing will make it easier for customers to learn about what’s possible with the Gordon Flesch Company.”
Regarding the choice of Weidert Group, Connie Dettman, GFC’s director of marketing, added, “As we conducted our research on executing an inbound marketing plan, we inevitably turned to HubSpot as the leading solution. We already knew Weidert Group was the leading Midwest HubSpot partner agency for B2B solutions like ours, so the choice was simple.”
Greg Linnemanstons, Weidert Group’s president, believes inbound marketing is especially effective for business technology providers like GFC. “The complexity and variety of managed services available through companies like the Gordon Flesch Company encourage potential customers to research the possibilities before they engage. Inbound marketing is an ideal strategy for GFC because we’ll use the company’s depth of knowledge and experience to create highly visible online content that GFC’s best prospects will use to inform their purchase decisions.”
About Weidert Group
Weidert Group, founded in 1980, is a full-service business-to-business inbound marketing agency that has been a certified HubSpot Agency Partner since 2011, and achieved Platinum status as a top partner in 2015. HubSpot is the global leader in marketing automation software, with more than 19,000 customers in 90 countries. Weidert Group provides all components of an effective inbound marketing and sales effort, including web design, search engine optimization, content strategy, social media strategy and promotion, lead nurturing, marketing and sales training and process design, and overall marketing management. Clients represent primarily business-to-business organizations in equipment & machinery manufacturing, financial services, insurance, A/E/C industrial services, industrial distribution and other industries.
About Gordon Flesch Company
The Gordon Flesch Company is one of the largest independent providers of office technology solutions in the nation. Family-owned since 1956, the Gordon Flesch Company employs more than 600 people throughout 23 offices in the Midwest with their corporate office in Madison, Wisconsin. They deliver unique business process expertise to solve challenging problems and help achieve organizational goals. This includes integrating industry-leading software and hardware to build custom solutions that are supported by technical expertise, customer service, and flexible, in-house financial services.