AdsWizz Launches PodWave, the First Podcast-Specific Audio Advertising Marketplace

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National Public Media (NPM) Announced as Sales Partner

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AdsWizz, the leading technology provider of advertising solutions for the digital audio market, announced today the launch of PodWave, the first ad marketplace specifically created to meet the needs of podcasts. The new marketplace provides its premium publishers with ad creatives specifically tailored to best fit podcast content. It also creates a dedicated venue for advertisers targeting the in-demand audiences of premium podcasts while providing them with detailed metrics.

According to Edison Research, 56 million Americans now listen to podcasts each month, and that number has been accelerating. Working with AdsWizz to drive sales to advertisers and their agencies will be National Public Media (NPM), the sponsorship sales team for NPR and PBS stations and their digital offerings. Under terms of the deal, NPM will sell PodWave inventory to advertisers, capitalizing on the large and growing podcast audience.

“NPM has been selling premium podcast sponsorship for NPR for more than a decade. We have a deep understanding of the podcast marketplace and importantly, the best way to insert podcasts into an advertiser’s media mix,” said Bryan Moffett, General Manager of NPM. “With this new partnership, our sales team can now apply our expertise in podcast sponsor messaging to an expanded network of commercial podcasts,” Moffett adds.

NPM’s SVP of Spot Sales Jamie Kriegel explains, “Through the PodWave network, advertisers can easily achieve targeted scale across a broad slice of the commercial podcast market. PodWave makes adding podcasts to a radio or digital buy simple and logical, with sophisticated targeting options to reach the right audiences at the right time.”

PodWave enables advertisers to deliver targeted audio ads tailored to listeners’ locations, listening devices, demographic categories and other profile elements, including the subject matter of the podcast. In order to provide advertisers with a messaging format that is consistent with the spoken word nature of podcasts, NPM will provide proven audio creative production services to PodWave advertisers. With this partnership, AdsWizz and NPM are enabling advertisers to easily achieve broad scale across the podcast medium.

“NPM has a long, successful track record developing podcast messaging for sponsors that fit the unique ‘tonality’ of spoken word content while still providing results,” said Alexis van de Wyer, AdsWizz CEO. “AdsWizz is excited to bring our ad tech expertise building large audio advertising marketplaces to the podcast market. AdWave, our linear audio ad marketplace launched 3 years ago, offers advertisers billions of monthly impressions across 37 countries. We look forward to growing PodWave to this scale.”

About AdsWizz
AdsWizz is the leading technology provider of advertising solutions for the digital audio industry. The company seamlessly connects the digital audio advertising ecosystem with its suite of platforms and software solutions. AdsWizz provides leading audio publishers with its advanced server-side and client-side insertion software, and with its audio-centric adserving and supply-side platforms. AdsWizz also operates the largest premium audio marketplace and provides ad networks and programmatic trading desks with solutions to effectively trade online audio inventory.

AdsWizz powers the world’s leading digital ad-sale houses, advertisers, and audio publishers. The company is based in San Mateo, California with teams in Europe and Asia. For more information, visit us at

About National Public Media
As the sponsorship sales team for national and regional offerings on NPR and PBS stations and digital assets, National Public Media (NPM) offers the best public media sponsorship opportunities. Sponsorship offerings include flagship news programs like Morning Edition® and All Things Considered®, integrated presence on and and custom packages and event activation from PBS Digital Studios and NPR Music. NPM works with companies across categories with a range of objectives — from financial services to home improvement, national branding to regional retail — to create sponsorships that perform. More at

Note to all media, industry analysts and publications at Podcast Movement 2016 Media Attendees: Rockie Thomas, VP of Business Development at AdsWizz will be the event from July 6 - July 9 and will be available for interviews. Please contact Liz Estrella (Media Contact below) to secure a time with Rockie Thomas during the show.


AdsWizz Media Contact
Liz Estrella

NPM Media Contact
Caitlin Sanders

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Liz Estrella
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