Marketing Research & Technology Company Expands into Historic Ford Building

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The historic Ford Valve Plant, an iconic building commissioned by Henry Ford, designed by renowned industrial architect Albert Kahn, and located in Northville, MI, is now the new home of marketing research and technology company Aha!

The Ford Valve Plant perfectly embodies the spirit of innovation, invention and productivity that are driving principles of our company.

From the first moment Aha! CEO Ray Fischer walked into the historic Water Wheel Centre building in downtown Northville, Michigan, he knew he had found the new home for his expanding marketing research & technology company, Aha!. For Fischer, the renovated former Ford Valve Plant, a Detroit cultural gem commissioned by Henry Ford and designed by renowned industrial architect Albert Kahn, perfectly embodied the spirit of innovation, invention and productivity that are driving principles of his own company.

“Our technology is transformational and I think it is important for our team to be inspired and motivated every day when we come to work,” said Fischer. “And this environment does just that."

The marketing research company, formed in 2007, provides dynamic technology, study design, project management, respondent recruiting and analytic consulting to allow clients to easily create and deploy qualitative consumer and B2B research studies.

Aha! joins 9 other tenants, including several high-profile engineering, branding, technology and architectural firms, in a vibrant 72,000 square foot commercial complex.

The renovated factory building located at 235 East Main Street was built in 1936 as part of Henry Ford's vision of decentralizing manufacturing and integrating it into rural communities. It was listed on the National Register of Historic Places in 1995. Architect Kahn also designed a number of architectural landmarks in Detroit including the Fisher building, the Packard Plant, Ford Rouge River Complex, the Edsel and Eleanor Ford House in Grosse Pointe, the Belle Isle Aquarium and Conservatory and many buildings on the University of Michigan campus.

The building reflects the then-current industrial architecture as well as hints of Art Deco in the brickwork and entryway styling but still incorporates a 19-foot-high by 7-foot-wide water wheel that originally provided electricity to power the factory machines. Much of the original architecture has been meticulously maintained.

To learn more about Aha! visit or contact Ray Fischer at 1-810-599-9440

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Ray Fischer
since: 04/2014
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