People’s Trust Insurance Gains National Acclaim at IMCA Awards

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Honored for Marketing Communications and External Corporate Communications

People’s Trust Insurance, one of Florida’s top 10 home insurance companies, was awarded by the Insurance Marketing and Communications Association’s (IMCA) two coveted Award of Excellence and one Best of Show awards for having some of the most effective and innovative work in insurance marketing and communications. People’s Trust received this national accolade on June 21st at IMCA’s awards ceremony, held at the Hyatt Regency in Baltimore, Maryland.

“We are dedicated to maintaining the highest standard of excellence in all aspects of the work that we do,” said George Schaeffer, President and Chief Executive Officer of People’s Trust Insurance. “ Receiving two Awards of Excellence and one Best of Show award not only speaks to our commitment to protecting Florida homeowners but also demonstrates the important role communications plays in today’s insurance industry.”

For more than 50 years, the IMCA Showcase Awards recognize the most inventive and dynamic communications work from insurance companies across the nation at their annual awards ceremony. Both IMCA members and non-members are able to apply for the awards. This year, the IMCA received nearly 300 submissions from insurance companies across the United States.

In the External Corporate and Marketing Communications categories, People’s Trust was awarded two Awards of Excellence, one for the People’s Trust invitations for its George’s Place event at the 2015 Florida Association of Independent Agents (FAIA) convention, and the second for the new People’s Trust website. Awards of Excellence are submissions that placed within the top three entries in their categories. The Policyholder Welcome Kit earned People’s Trust the Best in Show award in the Marketing and Communications category, meaning it not only received a top-percentile score but also was the top entry in its category.

“It is truly an honor to be recognized among the nation’s top insurance companies, and we are thrilled that our creative and effective communications strategies are helping our policyholders receive the highest quality of service,” said Brooke Gold, Corporate Relations Director.

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ABOUT PEOPLE'S TRUST INSURANCE
Founded in 2008, People's Trust Insurance has emerged as one of Florida's top 10 home insurance companies, providing homeowners with affordable rates and benefits not available anywhere else. Honored with the 2013 Enterprise Florida Governor's Innovators in Business Award, People's Trust provides a "Better Way" for more than 150,000 Floridians to insure their homes. With more than 600 employees in its family of companies and an affiliation with Florida's largest residential insurance restoration general contractor, People's Trust is Florida's best-prepared home insurance company and a full partner in policyholders' recovery after loss.

ABOUT THE INSURANCE MARKETING & COMMUNICATIONS ASSOCIATION
The Insurance Marketing & Communications Association (IMCA) is the oldest association for insurance marketing and communications professionals in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.

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Brooke Gold
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