Health Club Attendance is Increasing in 2016, Nielsen-Zoom Study Shows

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Zoom Active Lifestyle Marketing reports a 32 percent increase in its health club audience in Q1 compared to last year’s first-quarter.

A Nielsen study conducted in February showed that monthly visits to participating health clubs increased by 2.5 million compared to last year.

Despite the emergence of micro-gyms, and a stunning rise in obscure fitness trends, the traditional health club space is witnessing a boom in 2016, according to Nielsen-measured first-quarter data.

Zoom Active Lifestyle Marketing (“Zoom”), the exclusive ad, entertainment, and fitness content provider for 7 of the leading 11 U.S. health clubs, reports a 32 percent increase in its health club audience in Q1 compared to last year’s first-quarter.

The growth of Zoom’s audience reflects the overall prosperity of the health club industry. A Nielsen study conducted in February showed that monthly visits to participating health clubs increased by 2.5 million compared to last year.

This uptick in attendance has helped spur the growth of Zoom’s TV network, which registered 123 million impressions in February, according to a Nielsen-verified study. The Super Bowl, meanwhile, had a peak viewership of 116 million Americans, according to Nielsen ratings.

Beyond the spike in health club attendance, Zoom has been able to broaden its network by entering 579 new venues since the first-quarter of last year. With over 3,000 health clubs in 170 U.S. markets, the Zoom Network is a powerful platform displayed in America’s biggest health clubs, including 24 Hour Fitness, LA Fitness, Planet Fitness, Town Sports International, and Gold’s Gym.

The Zoom Network engages high-value influencers through Nielsen-measured TV, digital, mobile, and custom promotions. “Nielsen confirms that Zoom’s footprint in the health club space is deep and far-reaching. No other health club marketer reaches the active lifestyle consumer at this scale,” said Tom Link, senior executive vice president of sales and marketing at Zoom.

About Zoom Active Lifestyle Marketing
ZOOM Active Lifestyle Marketing is an international media and marketing company
with more than 4,400 digital media locations across the United States, Canada, and the United Kingdom. Zoom’s digital media networks are measured by The Nielsen Company in North America and reach over 25 million unique consumers. Zoom has offices in New York, Chicago, Los Angeles, Pittsburgh, Montreal, Toronto, Vancouver, London, and Manchester.

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Anne Fiedel
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